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CAMPAIGN-I: News in brief

to expand its affiliate marketing activities across Europe. TradeDoubler specialises in creating...The group buying website Letsbuyit.com has appointed the internet marketing company TradeDoubler to expand its affiliate marketing activities across Europe. TradeDoubler specialises in creating relationships between websites via links, and host sites are offered commission on clicks, leads or sales ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

across Europe the story is the same. It s a phenomenon that has recently been addressed by a number...across Europe the story is the same. It s a phenomenon that has recently been addressed by a number ... of its kind in Europe. It now claims over 800,000 weekly readers and has increased its circulation ... .com. In Europe, women already make up 40 per cent of internet users and are the fastest growing demographic group ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

across Europe the story is the same. It s a phenomenon that has recently been addressed by a number...across Europe the story is the same. It s a phenomenon that has recently been addressed by a number ... of its kind in Europe. It now claims over 800,000 weekly readers and has increased its circulation ... .com. In Europe, women already make up 40 per cent of internet users and are the fastest growing demographic group ...

HOTLINE

went to press, means Zenith will handle buying for Esso, the main brand in Europe, as well as Exxon...Zenith Media has won the pounds 75 million Exxon Mobil global media buying account after pitching against Carat, OMD UK, Starcom Motive, MediaVest and Universal McCann. The news, which broke as Campaign went to press, means Zenith will handle buying for Esso, the main brand in Europe, as well as Exxon ...

HOTLINE

will act as Rover s direct marketing agency across Europe and produce campaigns in the UK for the Rover 25...Rover Cars is moving its direct marketing business to Lida, M s direct marketing agency. Lida will act as Rover s direct marketing agency across Europe and produce campaigns in the UK for the Rover 25, 45 and 75 cars. The UK account was previously held by Craik Jones Watson Mitchell Voelkel, which ...

HOTLINE

officer for Europe. Groves joins the agency from eVentures, where she was the launch director...The global digital solutions company Agency.com has appointed Julie Groves as its chief marketing officer for Europe. Groves joins the agency from eVentures, where she was the launch director for the business-to-consumer portfolio. Before that, Groves founded the e-commerce department for British Airways ...

Publicis beats two to Coke Euro task

across countries with similar cultures. This could involve Europe being divided into regions - Southern Europe, Germany and the rest of Europe, including the UK, France and Scandinavia. The increasingly ...

Hill takes top job at Initiative Media

Jerry Hill, the former chief executive of the United News s services. Hill joins Initiative s European board, headed by the chief operating officer of Europe, Sergio Lorca. Mike Tunnicliffe, the managing director of Western International London, has been appointed as the executive vice ...

BBH unveils ads for Polaroid Joycam

was appointed to the Polaroid Europe account six years ago. The work won BBH an IPA Advertising Effectiveness ...

Cavers replaces Boyter at Dialog

Publicis Dialog has hired Mike Cavers as its creative director, following the recent departure of George Boyter. Cavers, who has one of the best creative reputations in the direct marketing industry, was most recently the European creative director of integration at TBWA/H Europe on Nissan. He left TBWA ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.