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CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ... Journal Europe's approach has been a strategic alliance with Holtzbrinck. This culminated in June 1999 ... three titles in Europe. However, the outstanding criticisms of its strategy to date are a lack ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ... Journal Europe's approach has been a strategic alliance with Holtzbrinck. This culminated in June 1999 ... three titles in Europe. However, the outstanding criticisms of its strategy to date are a lack ...

Initiative Media launches online advertising offshoot

, the chief executive of Initiative Europe, said that FastBridge would complement Initiative's existing online ... and is expected to be running in Europe by early next year. The global network of FastBridge agencies ... the European operations. FastBridge Europe will be based in London, from where all of the European ...

Kobayashi calls up shops for European expansion initiative

instruments. In September, Kobayashi announced its intention to expand into Europe, the US and China ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do

want to use a sledgehammer to crack the whole of Europe - there are more differences than similarities ... that evaluates sites across Europe, even down to drive times to supermarkets. The number of pan ... that the market is still fragmented. Eastern Europe, however, has benefited from consolidation and offers ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do

want to use a sledgehammer to crack the whole of Europe - there are more differences than similarities ... that evaluates sites across Europe, even down to drive times to supermarkets. The number of pan ... that the market is still fragmented. Eastern Europe, however, has benefited from consolidation and offers ...

HOTLINE

J. Walter Thompson and Syzygy have formed a preferred partnership across Europe. The deal will jump...J. Walter Thompson and Syzygy have formed a preferred partnership across Europe. The deal will jump-start both WPP-owned companies' capacity for cross-media e-business solutions. JWT will support Syzygy as it expands into new European markets. ...

Zenith loses out as Bristol-Myers hires Starcom

handled the account across Europe, where it is estimated to be worth about pounds 30 million, as well ...

Europe's traditional media struggles online

Research. Europe's print media continue to treat the internet as a paper extension, resulting in few online...Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...

Europe's traditional media struggles online

Research. Europe's print media continue to treat the internet as a paper extension, resulting in few online...Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.