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Kobayashi calls up shops for European expansion initiative

instruments. In September, Kobayashi announced its intention to expand into Europe, the US and China ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do

want to use a sledgehammer to crack the whole of Europe - there are more differences than similarities ... that evaluates sites across Europe, even down to drive times to supermarkets. The number of pan ... that the market is still fragmented. Eastern Europe, however, has benefited from consolidation and offers ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do

want to use a sledgehammer to crack the whole of Europe - there are more differences than similarities ... that evaluates sites across Europe, even down to drive times to supermarkets. The number of pan ... that the market is still fragmented. Eastern Europe, however, has benefited from consolidation and offers ...

D’Arcy tries humour in pan-European TV ad for Alldays Tanga

D Arcy has unveiled a pan-European television launch campaign for the G-string version of the Alldays pantyliner from Procter Should have worn Alldays Tanga. Luca Bon, the global marketing director for Alldays, said: Women across Europe are saying they think it s the most refreshing work ...

Pampers spots aim to show life from a baby’s point of view

and will roll out across Europe by the end of next month. They include focus , featuring the viewpoint of a ... will be supported extensively by other through-the-line activity in the UK and Europe. ...

Client Roundup

, initially throughout Europe. The project is headed by Mark Hope, managing director of Coca-Cola for eastern..., initially throughout Europe. The project is headed by Mark Hope, managing director of Coca-Cola for eastern Europe. Marketing BSkyB and Tesco are believed to be plotting to launch ...

CDP lands briefs for Estee Lauder

created with Europe in mind. CDP is also planning to launch the DKNY perfume with a major media ...

MediaVest beats New PHD to 24seven work

Group and TXU Europe, the company that runs Eastern Electricity, to manage the networks of both ...

CLIENT ROUNDUP

outfit AAH as marketing director. - Marketing Week Discovery Networks Europe has poached Vanessa ... across the UK, Europe, Africa and the Middle East. - Marketing Holsten UK has named Andy Edge marketing ...

CAMPAIGN REPORT ON PRODUCTION/POST-PRODUCTION: Is the budget everything? What makes a commercial fabulous? Will spending millions on casting and special effects turn dross into gold, or can work with a tiny budget become priceless because of a cracking sc

Europe, Breathe wanted to appear stylish and credible. So Miles Calcraft Briginshaw Duffy, the agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.