CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks
24 Nov 2000 | by ANDY FRY
is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ... Journal Europe's approach has been a strategic alliance with Holtzbrinck. This culminated in June 1999 ... three titles in Europe. However, the outstanding criticisms of its strategy to date are a lack ...



