Starcom wins Dockers media task
03 Nov 2000 | by MATTHEW COWEN
Levi's brand across Europe since the early 90s. The Dockers business will be run from Starcom ...
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PERSPECTIVE: Envoy's acquisition of Leagas Delaney is intelligent and timely
10 Nov 2000 | by CAROLINE MARSHALL
to international clients. Its expansion over the past few years into the US and Europe, and business wins from ...
NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos
03 Nov 2000 | by JAMES CURTIS
and Europe. The Clarity name has gone, leaving Proxicom a lot to do in raising its profile. However, its ...
Good Technology wins four-way pitch for Levi's European website
13 Oct 2000 | by DEBORAH BONELLO
, which is expected to launch an e-commerce facility in Europe in the near future. According to Levi s ...
BBH develops ’twisted to fit’ TV work for Levi’s
01 Sep 2000 | by EMMA HALL
s is targeting 15- to 19-year-olds. Rachel Johnson, the Levi s marketing manager for northern Europe, explained ...
BBH emphasises unconventionality of Dockers Khakis
28 Jul 2000 | by JOHN TYLEE
relaxing outside a tent pitched among skyscrapers. Patrick Mercanton, the Dockers Europe brand ... . Judy Vlasnik, the Dockers Europe president, said she expected the No restrictions idea to form ...
CAMPAIGN REPORT ON PRODUCTION/POST-PRODUCTION: Widescreen is with us - 1 July is C-Day, when all UK commercials will have to be submitted in 16:9 digital widescreen format - but until everyone has widescreen televisions, directors will have to create ads
23 Jun 2000 | by JIM DAVIES
the lesser of two evils when an ad will be shown across Europe. If it had been shot 16:9, you d have had ...
Nike kicks off pounds 60m pan-European media pitch
09 Jun 2000 | by ANNA GRIFFITHS
International holding the largest share in Europe and Manning Gottlieb Media running the UK account. Media Planning and MediaCom TMB are also incumbents in Europe. Nike last reviewed its media six ...
CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o
09 Jun 2000 | by KAREN YATES
football, sleep football, drink Coca-Cola campaign that ran in Europe. McDONALD ...
OPINION: MILLS ON ... DOTCOMS AND AWARENESS
26 May 2000 | by DOMINIC MILLS
as Europe s best-funded start-up....Allow me to luxuriate in a moment of self-indulgence. About six months ago, I wrote a column that was pretty rude about BMP DDB s campaign for boo.com which, until its recent demise, was described as Europe s best-funded start-up. You know the campaign - the one with the geeks rushing around a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
