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Initiative Media launches online advertising offshoot

, the chief executive of Initiative Europe, said that FastBridge would complement Initiative's existing online ... and is expected to be running in Europe by early next year. The global network of FastBridge agencies ... the European operations. FastBridge Europe will be based in London, from where all of the European ...

True North buys MBS in media network rethink

to give us a network of media operations in Europe. We are looking at a number of media independents ... and further expanding FCB in Europe. MBS is a media services brand of the highest quality and its addition ...

CAMPAIGN REPORT ON TOP GLOBAL AGENCIES: Brands across borders - Managing a creative idea across international markets requires careful juggling. Emma Hall talks to five agencies to see how they achieve it

, the joint managing director of TBWA/London, says. Lace runs the Sony PlayStation account across Europe ... , was originally conceived to run in Eastern Europe, where the client wanted to run a PlayStation 1 campaign before ... to run in the UK, and there are plans to run it across Europe until 24 November, when PlayStation 2 ...

Kraft media agencies face regional review

, Maxwell House, Kenco, Kraft dressings and Cracker Barrel. Kraft s key agencies across Europe include Carat ...

Fallon beats BMP to Budweiser task

Fallon is poised to win a place on Anheuser-Busch Europe s UK Budweiser roster after a pitch...Fallon is poised to win a place on Anheuser-Busch Europe s UK Budweiser roster after a pitch against Soul and BMP DDB. The agencies were briefed to boost Budweiser s image as a quality lager brand. Fallon will be expected to create television and print advertising to enhance the impact ...

Management boost for O&M as it selects two for top positions

across Europe. Seekins joined D'Arcy in 1997, where he worked on Tetley, House of Fraser ...

PRIVATE VIEW

: Passion Pictures Exposure: Terrestrial and satellite TV Discovery Networks Europe Project ...

REVIEW

by ehsrealtime, which runs Tesco s Clubcard account. Marketing Week Europe s biggest internet ...

Southern Comfort links up with C4 in Big Brother deal

. The series format has aired across Europe, where it was reported to have attracted a 73 per cent audience ...

EBay and QXL gear up for sales duel

t been selling the site aggressively. EBay advertises itself as Europe s largest trading ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.