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BBH unveils ads for Polaroid Joycam

24 Nov 2000 | by JOHN TYLEE

was appointed to the Polaroid Europe account six years ago. The work won BBH an IPA Advertising Effectiveness ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ... Journal Europe's approach has been a strategic alliance with Holtzbrinck. This culminated in June 1999 ... three titles in Europe. However, the outstanding criticisms of its strategy to date are a lack ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

is by comparison with the UK - arguably the most competitive newspaper market in Europe. Estimates from Zenith ... Journal Europe's approach has been a strategic alliance with Holtzbrinck. This culminated in June 1999 ... three titles in Europe. However, the outstanding criticisms of its strategy to date are a lack ...

PERSPECTIVE: Envoy's acquisition of Leagas Delaney is intelligent and timely

10 Nov 2000 | by CAROLINE MARSHALL

to international clients. Its expansion over the past few years into the US and Europe, and business wins from ...

Starcom wins Dockers media task

03 Nov 2000 | by MATTHEW COWEN

Levi's brand across Europe since the early 90s. The Dockers business will be run from Starcom ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

03 Nov 2000 | by RACHEL MILLER

in Europe. In Sweden, the most technologically developed of the Scandinavian countries, more than 18 per ... shopping market in Europe', much closer to the US model than the rest of Western Europe. So why have ... with other parts of Europe. 'Only eight million people live in Sweden, so companies have to export,' says ...

MEDIA: VIVE: AN EXPERT'S VIEW - Laura James wonders whether Vive, a magazine for divorcees, is a publishing concept too far

03 Nov 2000 | by LAURA JAMES, press director at New PHD

the highest divorce rate in Western Europe, there might just be a market - although I can't help thinking ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

03 Nov 2000 | by JAMES CURTIS

and Europe. The Clarity name has gone, leaving Proxicom a lot to do in raising its profile. However, its ...

SCANDINAVIA: GUARDIANS OF CREATIVITY - Can Scandinavian agencies protect their creative reputation in the face of increasing globalisation? Tim Woolgar reports

03 Nov 2000 | by TIM WOOLGAR

brand Labero as an example. Labero had been running a close second to Pampers in Europe for many years ...

NEW MEDIA: DESIGN AND CREATIVE - Beyond the banner. Advertising on the web no longer merely equals buying a banner site. Campaign showcases some of the latest creative techniques to be used

03 Nov 2000 | by JIM DAVIES

-watering competition, simultaneously drawing attention to Emirates' new flight route from Europe to Sydney ...

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