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NEW MEDIA: DESIGN AND CREATIVE - Beyond the banner. Advertising on the web no longer merely equals buying a banner site. Campaign showcases some of the latest creative techniques to be used

-watering competition, simultaneously drawing attention to Emirates' new flight route from Europe to Sydney ...

St Luke's picks up pounds 10m pan-Euro launch of Travelocity

across Europe....across Europe. Travelocity has recently announced its intention to extend its brand out of America ... to become involved as Travelocity enters Europe as the biggest online travel site. We're looking forward ... to establish its brand in Europe. The US advertising for Travelocity is handled by Roberts Advertising ...

Online adspend is heavier in UK than anywhere in Europe

The UK s online advertising market is now the largest in Europe, according to Forrester Research....The UK s online advertising market is now the largest in Europe, according to Forrester Research. Forrester estimates the UK market is worth pounds 7.53 million, challenging the belief that Germany spends the most on the medium. The German online advertising market is significantly smaller than we ...

CAMPAIGN-I: Briefs

advertising sales for the news and personal finance website UK-invest.com from 24/7 Europe. Freeserve ...

FT revamps international titles

breed of reader who has relocated to Europe through work....FT Business s magazine for expatriates Resident Abroad is relaunching to target a new, younger breed of reader who has relocated to Europe through work. According to publisher Shan Millie, the stereotypical view of an expatriate drinking pink gins in Happy Valley, or downing sangria in the Costa del ...

Eurostar starts review of pan-Euro business

Eurostar has kicked off a review of its entire European advertising account, held by Young s contract at the end of this year, but has also been prompted by the company s desire to develop more consistent branding throughout Europe. The move follows a restructure at Eurostar resulting in the creation ...

CLIENT ROUNDUP

outfit AAH as marketing director. - Marketing Week Discovery Networks Europe has poached Vanessa ... across the UK, Europe, Africa and the Middle East. - Marketing Holsten UK has named Andy Edge marketing ...

CAMPAIGN REPORT ON PRODUCTION/POST-PRODUCTION: Is the budget everything? What makes a commercial fabulous? Will spending millions on casting and special effects turn dross into gold, or can work with a tiny budget become priceless because of a cracking sc

Europe, Breathe wanted to appear stylish and credible. So Miles Calcraft Briginshaw Duffy, the agency ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: Research crosses frontiers - International research is expensive. One way of keeping costs down is to court consumer opinion through the internet, Ken Gofton says

of internet users in the US, with plans to roll out the concept in Europe and the Pacific region later on ... consumer panels across Europe. It does this via meters attached to the panellists PCs. The panels ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: Small World - Globalisation and the collapse of international barriers have brought their own demands - to be the biggest and best in the game

director Sony Computer Entertainment Europe Let s face it, there couldn t be a worse time ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.