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- Mar-2001 (1)
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Radio Advertising: A view from the booth
24 Mar 2001 | by Sue Perkins, a broadcaster
The first thing that strikes you on entering a voiceover studio is the sheer volume of people who congregate there. It's a veritable committee: account managers, client representatives, creatives, and - more often than not - someone who's flown over from Europe, sits in the corner and says nothing, but looks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
