1. National Geographic National Geographic consistently trounces all the usual suspects such as The Economist and the Financial Times in surveys such as Europe 2001 and EMS. It is one of the few titles to have been successful at masthead programming, and its National Geographic television...
Dockers Europe, the clothing company owned by Levi Strauss, has hired BlueberryFrog, the Amsterdam-based guerrilla and buzz marketing agency, to its pan-European account. BlueberryFrog will work on a pan-European integrated promotional campaign that will launch next year. The agency was...
GOLD Title: Holocaust Agency: Delaney Lund Knox Warren & Partners Author: Richard Warren Creative Directors: Gary Betts, Malcolm Green Copywriter: Malcolm Green Client: Imperial War Museum Product: Holocaust Exhibition Delicate and sensitive planning was at the heart of this campaign,...
After nearly 20 years, Interpublic's Campbell-Ewald is making a return to the European market - but only just. You feel that the agency would like to draw as little attention to the move as possible. According to the Michigan-based shop, the move back into the European market - backed by...
The events of 11 September confirmed newspapers' place in society. Whereas endlessly repeated (and often badly edited) TV images could be too brutal to take in, the world turned to newspapers for information, comment and comfort. Suddenly, newspapers were a million miles away from being written...
Did you hear the one about the Turkish newspaper that ran a special offer of free funerals? Sounds like a joke? Well, it isn't. Welcome to the weird and wonderful world of newspaper promotions. The example above neatly illustrates that the nature of what is acceptable in one European country...
LONDON - Mars has dealt a further body blow to its relationship with D'Arcy in Europe by switching the Mars Bar creative account to Grey.
Fallon has picked up the lion's share of the 10 million pan-European Citibank business. The agency has been appointed to work on Citibank's brand positioning and brand advertising. While the incumbent, Young & Rubicam Europe, remains on Citibank's roster, insiders expect the entire...
The Spirit Group has picked up the 5 million pan-European above-the-line creative account for the US-based clothing company OshKosh B'Gosh. The company, which sells its clothes in 70 countries and last year posted sales of 453 million, is looking to raise its profile in Europe, especially...
John Owrid, the managing partner at Ogilvy & Mather, is leaving the agency to join the Agency.com division i-traffic. Owrid, who has worked for the Ogilvy Group for five years, is taking the role of European president at i-traffic. His new job will include developing a strategy for growing...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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