Starcom Motive set to handle Electrolux Floorcare's strategy
14 Dec 2001 | by MATTHEW COWEN
and differentiating position within a market renowned for low consumer interest," Elextrolux Floorcare Europe ...
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Coppertone reviews pan-European task for sun-block brand
14 Dec 2001
is the first stage of the brand's attempt to replicate the US success in Europe. Coppertone is looking ... Coppertone's brand positioning. In the UK and the rest of Europe, Coppertone faces tough competition ...
THE CLIENT CATALYSTS: ANN FRANCKE - Ann Francke breaks the mould of the average Mars marketer. She is open, creatively led and keen on change
14 Dec 2001 | by JOHN TYLEE
by Michael Allen, then the P&G vice-president for paper products and beverages in Europe and a key figure ... . And she is unapologetic about launching Always across Europe with much-maligned advertising through D ... division across Europe. "The same brands weren't always marketed in a co-ordinated fashion," she says ...
Henkel reviews £15m media arrangements
23 Nov 2001 | by CLARE CONLEY
the Colgate-Palmolive account, Henkel is expected to extend the review to the rest of Europe. Ian ... with the two other Henkel roster agencies for Europe - BBJ and Manning Gottlieb Media - earlier this week ... as its main media buyer in Europe and is said to be unhappy about the situation. In the UK, CIA ...
THE CLIENT CATALYSTS: SIMON CLIFT - Belief in planning and a maverick approach have given Clift a reputation as Unilever's dream client
23 Nov 2001 | by CAROLINE MARSHALL
in Europe, to poor, eager, optimistic ones in Brazil. Hard to match, really." As is Clift himself ...
PRIVATE VIEW: Daniel Kleinman
26 Oct 2001 | by DANIEL KLEINMAN, is represented by Spectre
Client: Tamara Minick-Scokalo, marketing director, western Europe Brief: Encourage people to use Bounty ...
Nestle rings death-knell on agency commission
12 Oct 2001 | by JOHN TYLEE
expect it to be extended to the UK and the rest of Europe if they are seen to be successful. "To call ...
MindShare Worldwide in restructure
14 Sep 2001 | by CLARE CONLEY
partner responsible for Ford in Europe, will move to Singapore to the newly created position of chief ... and buying for Ford in Europe, including Ford, Volvo, Jaguar, Mazda and Land Rover. Nick Kelvin, the managing partner for Unilever Worldwide, replaces Waters as the managing partner for Ford Europe. He ...
PRIVATE EYE: Steve Henry, a partner and the creative director of HHCL & Partners
31 Aug 2001
company: Spectre Exposure: MTV Europe and UK cinema SONY Project: Sony PlayStation 2 Client: David ...
Optimedia beats four to scoop Sanofi prize
10 Aug 2001
conditions. It is the seventh-largest pharmaceutical group in Europe and is looking to expand into the US ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
