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Hoegaarden reviews pan-Europe creative

Europe. The size of the budget is unclear, but Hoegaarden is looking to advertise in several key ...

Coke picks Lowe Lintas for Nestea's Euro launch

Lowe Lintas has been appointed to handle the pan-European launch of Nestea, Coca-Cola's iced tea brand. A spokeswoman said: "The intention of the company is to build a strong business for ready-to-drink tea and coffees for Europe as a whole." Coca-Cola, which signed a 100-year ...

WCRS grabs role on Ferrero roster with Kinder UK account

campaign to relaunch the Kinder Surprise confectionery brand across Europe. Work for the brand is handled ...

D'Arcy loses Mars Bar to Grey after 40 years

Worldwide's London office will assume lead status on the Mars business across Europe, estimated ...

Grey wins Mars Bar across Europe

LONDON - Mars has dealt a further body blow to its relationship with D'Arcy in Europe by switching...The decision follows a pitch involving Mars' three global networks -- D'Arcy, Grey and BBDO. It reflects what industry sources say has been a loss of confidence by Mars in D'Arcy's ability to handle the brand across Europe. A Mars executive said the company was looking forward to the new work ...

PRIVATE VIEW: Daniel Kleinman

Client: Tamara Minick-Scokalo, marketing director, western Europe Brief: Encourage people to use Bounty ...

D'Arcy loses out to BBDO as Uncle Ben's account moves

Mars and D'Arcy in Europe has been described as "very fragile" by sources. Mars is not believed ...

Nestle rings death-knell on agency commission

expect it to be extended to the UK and the rest of Europe if they are seen to be successful. "To call ...

PRIVATE VIEW: Jasper Shelbourne, the executive creative director of J. Walter Thomspon

, Europe Brief: Premium wines born out of the San Francisco attitude to life Agency: BMP DDB Writer ...

Anheuser-Busch drops OMD to go in-house

in the UK and Europe. Brands include Budweiser, Michelob and Bud Ice. Recent Budweiser campaigns ... , the vice-president and managing director of Anheuser-Busch Europe, recognised OMD UK's "excellent work ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.