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IPA rallying cry to save advertising freedoms

on TV advertising to children extended across Europe. IPA chiefs fear pressure groups are well placed to take advantage of Europe's advertising lobby weakened by the departure of two of its ... 's action is in response to a number of perceived threats. Although there has been no Europe-wide action ...

EDITORIAL: EC fear of cookies is ignorant, at best

The rumpus over attempts by Europe's legislators to restrict the use of "cookies" as an internet ... of alcohol promotion remain to affront such idealism. Meanwhile, Sweden's failure to secure a Europe ... abused is what is important. Europe's politicians ought to realise this. The most generous explanation ...

NEW MEDIA: SPOTLIGHT ON COOKIES - UK e-commerce is unprepared to let Brussels end the 'cookie'. Brussels is seeking to alter the law and threaten a new industry

and a multimillion Euro bill for companies using e-commerce in Europe." Martina King ...

Government poised to defend UK advertising industry

of rules for each member state with consistency and clarity across Europe. The British Government ...

Industry bid to stop EU advertising law plans

will be deterred from promoting their goods and services in many parts of Europe, with internet advertisers being ...

PRIVATE VIEW: Jasper Shelbourne, the executive creative director of J. Walter Thomspon

, Europe Brief: Premium wines born out of the San Francisco attitude to life Agency: BMP DDB Writer ...

REVIEW: Euro Commission shelves ban of tobacco products

The European Commission has shelved plans for a ban on Europe-wide sales promotions of tobacco products amid fears of lawsuits from national governments and manufacturers. - Financial Times. ...

REVIEW: Marketing and advertising news in the week's press

The RSPB is reviewing its through-the-line creative account just a year after appointing Lion to the 5 million task. The charity, which is Europe's largest wildlife conservation charity, is expected to invite agencies to pitch in the next two months. The decision to review comes after the promotion ...

PRIVATE VIEW: Gerry Moira

Project: Lynx Client: Patrick Cairns, brand director Axe Europe Brief: Communicate the "Lynx effect ...

D'Arcy braced for fresh Mars review

LONDON - D'Arcy's relationship with its crucially important Mars client in Europe is hanging by a...May), the loss of Uncle Ben's would be "tantamount to putting D'Arcy off the Mars roster in Europe ... ' senior managers in Europe. "Somebody has pissed them off," a network source acknowledged. Nevertheless ... source said: "In Europe the relationship between D'Arcy and Mars is much more frayed. It's not so much ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.