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platform. IBM Europe's Andrew Brown commented: "Not only was it new and innovative work ...
Sony Computer Entertainment Europe has hired 23red to promote the launch of its game, World Rally Championship, in the UK and Europe. Activity from 23red, which breaks this month, will include press advertising, event management, promotions and a viral campaign. It will build awareness ...
The American-owned energy company TXU Europe is trumpeting its high standards of customer service in the launch campaign for its new gas and electricity brand, TXU Energi. Two 30-second TV ads through Roose & Partners illustrate the pathological helpfulness of TXU staff through ...
TXU Europe is taking aim at British Gas as it launches a new utilities brand, TXU Energi, across the UK. A series of posters breaking across London and other UK cities makes scathing reference to British Gas' prices and customer care policy with taglines such as "All you get from British Gas is hot ...
Compaq Computer, the world's biggest PC manufacturer, is reviewing its local direct marketing contracts across Europe. The company has asked existing roster agencies to go through a tendering process and has also approached other agencies about the business. A list of pitching agencies has yet ...
Euro RSCG Wnek Gosper's client services director, Adrian Simons, has landed a top job at Microsoft. He will become the director of advertising for Europe, the Middle East and Africa. - Marketing Week. ...
live on the Denver digital cable network of AT&T in the US and it's also now being touted in Europe through a joint venture between ACTV and Claritas, a Europe-wide market research company ... trial is ready to go live in the autumn. Will SpotOn go the same cable TV route in Europe as well ...
review. CDP has been re-appointed as Canon's creative agency across Europe for consumer products ... of business strategy for Canon Europe, said: "Canon is moving towards a pan-European model. It is imperative ...
and marketing subsidies. - Wall Street Journal Europe. ...
's internet connectivity with a campaign called 'Born to web'. In Europe, Dell is increasingly using ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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