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THE BOOK OF LISTS: The 10 best viral campaigns

props, characters and sounds. Nickelodeon and Fox Kids Europe promoted the execution. 8. FORD FIESTA ...

THE BOOK OF LISTS: The 10 best SMS campaigns

1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...

THE BOOK OF LISTS: The 10 Best New-Media Creatives

the innovative Nike Bowerman website. AKQA also landed creative briefs from Xbox Europe. 8. CARSTEN SCHNEIDER ...

Agencies in talks to win Gamer.tv global advertising account

The company, which is owned by TW1, the independent television production arm of IMG Group, has started talks with a number of agencies about a campaign, which will initially run in the UK and US, expanding into Europe and Asia at a later date. Through the advertising drive, the brand is aiming ...

REVIEW: Programming chief for AOL Time Warner's online has quit

at the online giant. - The Wall Street Journal Europe.

HOTLINE: MTV Networks Europe appoints web agency

MTV Networks Europe has appointed the web agency AKQA to promote the MTV Europe Music Awards 2002

HOTLINE: AOL Europe appoints Philip Rowley

AOL Europe has appointed Philip Rowley to the newly created post of president and chief operating

Opodo expands brand via Leagas Delaney ad

market, where it competes with Lastminute, Expedia, Travelocity and ebookers. It launches in Europe from ...

NEW MEDIA: Spotlight On - Vizzavi. Vodafone gambles on adding value with content on Vizzavi

in the mobile sector (it owns SFR, which is only active in France), while across Europe Vodafone was desperate ... in exactly the same way in every major market in Europe. That has to be weighed in the balance, doesn't it ...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

= At The Races Foresight Europe/OMD UK 321,000 8 15 Opodo Leagas Delaney ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.