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props, characters and sounds. Nickelodeon and Fox Kids Europe promoted the execution. 8. FORD FIESTA ...
1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...
Group into the O&M Europe, Africa and Middle East business.
LONDON - Rapp Collins Europe, the Omnicom-owned direct marketing network, has appointed Chris...agency. His appointment at Rapp Collins Europe is an attempt to bring together its UK and continental Europe operations and promote greater consistency across its 14 European markets. Rapp Collins Europe ... France Group. Gordon will continue in his UK role, reporting to Anthony Wreford, the DAS Europe ...
Rapp Collins Europe, the Omnicom-owned direct marketing network, has appointed Chris Gordon as its...agency. His appointment at Rapp Collins Europe is an attempt to bring together its UK and continental Europe operations and promote greater consistency across its 14 European markets. Rapp Collins Europe ... France Group. Gordon will continue in his UK role, reporting to Anthony Wreford, the DAS Europe ...
LONDON - MBNA Europe, the credit card company, has appointed Zenith Optimedia Group to handle its
has used several below-the-line agencies across Europe but wanted to appoint an agency to provide ... ability to deliver strategic, integrated campaigns across Europe. I see it as a long-term relationship ...
and Europe. D'Arcy's interactive interests will be rebranded Arc Interactive under George Pace, its London ... Lindner, its chief executive for Europe, have also been involved in the launch of Arc and will work ...
attempts to beef up the DM offering of its FCB subsidiary in the UK and across Europe.
's claim to be a strong network in Europe. Valerie Taylor continues in her role as the European president ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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