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Whyte drafted in to lead client services for McCann Europe

The former Leo Burnett chief executive, Stephen Whyte, is joining McCann-Erickson Europe as its head of client services.

HOTLINE: MTV Networks Europe launches series of programmes

MTV Networks Europe has launched a series of programmes targeting the extreme sports community in a deal with the sports manufacturer O'Neill. The series, called MTV MONO, will run for 16 weeks and consists of individual three-minute programmes looking at one extreme sports discipline a week.

CLOSE-UP: NEWSMAKER/MICHAEL BRAY - DDB's globe-trotter turns his attention to Europe

Michael Bray wants closer links between Europe and the UK, Mark Sweney says.

Michael Bray takes on top role at DDB Europe

DDB Worldwide has named Michael Bray as the new president of DDB Europe in a management reshuffle that sees the incumbent, Herve Brossard, move into a global role as the vice-chairman of DDB Worldwide.

CLOSE-UP: LIVE ISSUE/SONY - Sony Europe seeks coherent creative product from Fallon

Sony's pitchlist showed the company's desire for better creative, Jenny Watts writes.

EUROPEAN NEWSPAPERS: EUROPE'S TOP PAPERS

Newspapers are finding larger and larger markets, but only in the developing world, and more readers don't translate into more ad revenue, as Adam Smith explains.

HOTLINE: MTV Networks Europe appoints web agency

MTV Networks Europe has appointed the web agency AKQA to promote the MTV Europe Music Awards 2002. AKQA will develop a pan-European viral campaign that will be replicated in seven languages with the aim of boosting the number of votes cast on its website during the event.

Gordon accepts additional chief exec role at Rapp Collins Europe

LONDON - Rapp Collins Europe, the Omnicom-owned direct marketing network, has appointed Chris Gordon as its chief executive.

Gordon accepts additional chief exec role at Rapp Collins Europe

Rapp Collins Europe, the Omnicom-owned direct marketing network, has appointed Chris Gordon as its chief executive.

Daewoo re-hires DFGW for £40m Europe brief

General Motors has reappointed DFGW to its pan-European creative advertising account for Daewoo, working alongside the small European network Buehler Partners.

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