Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
and Toshiba's European lead agency, Rempen Partner, have been appointed to implement the brief across Europe ...
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THE BOOK OF LISTS: The 10 Biggest Account Moves Globally
17 Dec 2002
to OMD, which had held the business across the US, Europe and Australasia, and was also in the process ... EUROPE OMD's European chief, Colin Gottlieb, led his team to victory in the fiercely contested £200 ...
CLOSE-UP: LIVE ISSUE/SONY - Sony Europe seeks coherent creative product from Fallon
22 Nov 2002 | by JENNY WATTS
week's news that Sony Europe has appointed Fallon, widely recognised for its strong creative ... and creative issues with Saatchis," one source says. "The pitch was about Sony Europe wanting creative depth ... , Sony Europe introduced Audio Video and Information Technology convergence. Since then, however ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian
22 Nov 2002 | by AMANDA HALL, a profile writer for The Sunday Times business section
, developing markets (outside Europe and North America) which now account for a third of sales are on track ...
REVIEW: The Electrolux Group shortlists agencies
18 Oct 2002
. Walter Thompson and Young Rubicam for its consumer and corporate advertising account in Europe
Publicis Groupe set to combine Burnett London with D'Arcy
18 Oct 2002 | by JOHN TYLEE
will benefit. Luca Lindner, the president and chief executive of D'Arcy's Europe, the Middle East and Africa ...
OMD scoops £80m global Siemens
11 Oct 2002 | by IAN DARBY
, and it employs 484,000 staff across its divisions. Colin Gottlieb, the chief executive of OMD Europe ...
Gillette moves $600m media into MindShare
04 Oct 2002 | by IAN DARBY
The move is a blow to OMD, which held the business in the US, Europe and Australia/New Zealand. Universal McCann loses the business in Asia and Latin America. However, Dentsu will continue to handle the media account in Japan. OMD and Universal McCann pitched against MindShare, a non-roster agency ...
Electrolux prepares to put £50m global ad task up for pitch
20 Sep 2002 | by JENNY WATTS
is run out of Grey in Europe. The changes within the Electrolux group include the promotion of two ...
M&C Saatchi starts up brand investment arm
09 Aug 2002 | by JOHN TYLEE
, Saatchinvest will have 51 per cent of a joint venture which will acquire Complan and Casilan in Europe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
