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BBH to create press and TV European ad strategy for Mentos

The agency beat the incumbent, J. Walter Thompson, to win the account. BBH will now create a new communications strategy for the brand, which will include a TV and press campaign set to break across Europe in the New Year. The agency has been briefed to highlight the fact that Mentos is one of the biggest ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

, developing markets (outside Europe and North America) which now account for a third of sales are on track ...

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

: Satellite and national TV NIKE EUROPE Project: "Streams" and "puddles" Clients: Paulo Tubito, brand ...

CLOSE-UP: LIVE ISSUE - ALCOHOL ADVERTISING. Will alcohol ads count the cost of their excesses?

makes it an obvious target for further restriction by the public health lobby. In Europe, alcohol ...

PRIVATE VIEW: Trevor Beattie, the chairman and creative director of TBWA/London

, marketing manager, Wrangler Europe Brief: Make Wrangler's authentic Western associations relevant ...

EUROPEAN AGENCIES: Not made in Soho

as bust-enhancing lingerie, is seen across Europe. The creative tends to be visually led. The client also ... , Spain, Portugal, the UK, parts of Eastern Europe, Australia and, of course, its domestic market. "You ...

Coca-Cola expands its Capri-Sun gang with new character

will run across children's websites including Nickelodeon's nick. co.uk, ITV's citv.co.uk, Fox Kids Europe ...

McNeel joins TBWA to handle Masterfoods

responded to being appointed to the Masterfoods roster by resigning its Cadbury business across Europe to avoid conflict with Mars. The network handles the brands across North America, Europe, Asia ...

Chilean wine producers seek ad network for consistent global image

outstrip any other country in Europe. The US is the only country in the world that consumes more Chilean ...

Publicis wins $120m Allied Domecq brands

. Beefeater's main markets are Europe and the US, Stolichnaya sells strongly in the US while Kahlua is popular ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.