22 Nov 2002
| by GLEN MUTEL
The agency beat the incumbent, J. Walter Thompson, to win the account.
BBH will now create a new communications strategy for the brand, which will include a TV and press campaign set to break across Europe in the New Year. The agency has been briefed to highlight the fact that Mentos is one of the biggest ...
22 Nov 2002
| by AMANDA HALL, a profile writer for The Sunday Times business section
, developing markets (outside Europe and North America) which now account for a third of sales are on track ...
15 Nov 2002
: Satellite and national TV
NIKE EUROPE
Project: "Streams" and "puddles"
Clients: Paulo Tubito, brand ...
01 Nov 2002
| by HUGH BURKITT, the departing chairman of Burkitt DDB. He is a member of the Portman Group's independent complaints panel and the IPA's Watchdog Group
makes it an obvious target for further restriction by the public health lobby.
In Europe, alcohol ...
25 Oct 2002
, marketing manager, Wrangler Europe
Brief: Make Wrangler's authentic Western associations relevant ...
18 Oct 2002
| by ROB GRAY
as bust-enhancing lingerie, is seen across Europe. The creative tends to be visually led. The client also ...
, Spain, Portugal, the UK, parts of Eastern Europe, Australia and, of course, its domestic market.
"You ...
11 Oct 2002
will run across children's websites including Nickelodeon's nick. co.uk, ITV's citv.co.uk, Fox Kids Europe ...
27 Sep 2002
responded to being appointed to the Masterfoods roster by resigning its Cadbury business across Europe to avoid conflict with Mars. The network handles the brands across North America, Europe, Asia ...
20 Sep 2002
| by JOHN TYLEE
outstrip any other country in Europe. The US is the only country in the world that consumes more Chilean ...
13 Sep 2002
| by JOHN TYLEE
. Beefeater's main markets are Europe and the US, Stolichnaya sells strongly in the US while Kahlua is popular ...