HOTLINE: MTV Networks Europe launches series of programmes
06 Dec 2002
MTV Networks Europe has launched a series of programmes targeting the extreme sports community in a
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THE BOOK OF LISTS: The 10 Top-rating European TV Programmes
17 Dec 2002
country with a song called Europe's A Living Celebration. All that slog, sweat and singing lessons just ...
Agencies in talks to win Gamer.tv global advertising account
29 Nov 2002 | by JENNY WATTS
The company, which is owned by TW1, the independent television production arm of IMG Group, has started talks with a number of agencies about a campaign, which will initially run in the UK and US, expanding into Europe and Asia at a later date. Through the advertising drive, the brand is aiming ...
D&AD: FOUR DECADES OF EXCELLENCE
22 Nov 2002
, Ford of Europe 1980s This was the era when the people who wrote the rules went head to head ...
CHI in Christmas ad for Carphone
15 Nov 2002 | by JEREMY LEE
Europe, where the brand is called the Phone House. It is the biggest mobile phone retailer in the region. ...
MARKET RESEARCH: Growing up in public
08 Nov 2002 | by MIKE SAVAGE
Macfarlane, the chief executive of NOP Research Group Europe, says. "Clients want relevance ...
HOTLINE: MTV Networks Europe appoints web agency
01 Nov 2002
MTV Networks Europe has appointed the web agency AKQA to promote the MTV Europe Music Awards 2002
BMG teams up with Lycos to promote its R'n'B Allstars brand
25 Oct 2002
Europe properties in Italy, Germany, France, Spain, Sweden, Norway, Denmark, Holland and Belgium ...
INTERNATIONAL MEDIA BUSINESS: The borderless world
25 Oct 2002 | by ROB GRAY
versions of Discovery are there? A dozen: the US as well as seven programming feeds across Europe, Latin ... of the BBC brand is helpful. Where do you see growth at the moment? In Europe our weekly audience has ... , Latin America, South Pacific, Europe and Asia. Three of Fortune - the US "mothership", Asia and Europe ...
EDITORIAL: Children's ads row needs to be ended
11 Oct 2002
The issue of advertising to Europe's children has turned into a grim war of attrition with no sign...their domestic ban across Europe, will almost certainly adopt stealth tactics by persuading the emerging markets of eastern Europe to follow their lead. And don't expect the European Commission to intervene. It claims ... the case that TV advertising harms small children, Europe's ad industry has yet to prove to enough people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
