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1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...
to OMD, which had held the business across the US, Europe and Australasia, and was also in the process ... EUROPE OMD's European chief, Colin Gottlieb, led his team to victory in the fiercely contested £200 ...
and Toshiba's European lead agency, Rempen Partner, have been appointed to implement the brief across Europe ...
Van Gestel will join JWT in the New Year as its ninth managing partner. He spent three years at Leo Burnett running the Heinz account, and worked on winning pitches for the pan-European Nintendo account. He also helped launch the GameCube and GameBoy Advance consoles and games in the UK and Europe ...
elevated to chief executive, Europe, the Middle East and Africa, across Starcom MediaVest. In contrast ... by Publicis and has been folded into Leo Burnett in Europe, one of Starcom Motive's creative siblings. While ...
means it's in step with the mainland of Europe. Which is good for the European audience, such as it is ...
20 per cent of the global market. In Europe, Dell products account for about 12 per cent of all ...
Time polybags a weekly fashion title, Time for Fashion, in Europe. The Wall Street Journal has also ...
in UK cinemas and on television, as well as cinemas in the rest of Europe. It will raise awareness ...
, and it employs 484,000 staff across its divisions. Colin Gottlieb, the chief executive of OMD Europe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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