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Johnson & Johnson gives £15m personal care launch to Lowe

care range across Europe.

WORLD: MEDIA ANALYSIS - Unilever's global media chief fulfils an ever-changing brief

Rubicam Europe's Isabel Son as the European communications planning director was partly to help bolster ... to spearhead brand communication for Unilever's 1.4 billion Family Brands range across Europe. "M B offered ... from the range in Europe. Initiative Media ran a pan-European campaign to recruit new consumers ...

EUROPEAN AGENCIES: The cost of pitching

across Europe and across different types of media and, of course, allow us to achieve economies of scale ... into geographic units such as North America, Asia-Pacific and Europe. Moreover, within existing groups ... , says, "to encourage very different businesses round Europe to sing the same song ...

HOTLINE: Electrolux appoints ZenithOptimedia

and buying. The appointment follows a four-way pitch against OMD Europe, MediaCom and Carat.

Digital's creative dilemma

at in the past," Michael Moore, the vice-president of interactive marketing for Europe at AOL, says. "It isn't a ... was launched because only 2,000 pairs of Mayflys would initially be available across Europe and the shoes would ... , and it was also used in offline promotional activity across Europe. - Cyrus Vantoch-Wood is the lead interactive ...

SCA Hygiene calls £100m ad review

both the UK and Europe to pitch for a consolidated account. Sources close to the pitch say ... , Nina Lavery, said that Fallon's hold on the Velvet account would not be affected by a Europe ... Europe. However, SCA has made significant inroads into the North American market with acquisitions ...

Bodyform owner SCA Hygiene calls £100m ad review

both the UK and Europe to pitch for a consolidated account. Sources close to the pitch say ... , said that Fallon's hold on the Velvet account would not be affected by a Europe-wide review. Hygiene ... interests in forestry and packaging. The company's primary market is western Europe. However, SCA has made ...

JWT scraps its plan for Cheetham Bell London

' offices in Scandinavia, Belgium, The Netherlands, Australia and Eastern Europe will be subsumed into Red ...

JWT scraps its plan for Cheetham Bell London

in Scandinavia, Belgium, The Netherlands, Australia and Eastern Europe will be subsumed into Red Cell following ...

MARKETING TO MEN: WHAT MAKES MEN TICK

of men across Europe found they have been through both fads - the New Man and Laddism - and come out ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.