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WORLD: ANALYSIS - The complete communicator brings integration down under

from Australian clients for integrated solutions is not as great as it is in Europe. "I have a real ... , created to write about her. So what made one of Europe's hottest creatives head for Australia, a country ... . Communications companies in Europe often have their direct marketing, PR, and other elements on different profit ...

Digital's creative dilemma

at in the past," Michael Moore, the vice-president of interactive marketing for Europe at AOL, says. "It isn't a ... was launched because only 2,000 pairs of Mayflys would initially be available across Europe and the shoes would ... , and it was also used in offline promotional activity across Europe. - Cyrus Vantoch-Wood is the lead interactive ...

Naked hires Dawes to lead expansion

Jason Dawes joins Naked to run its Amsterdam office and spearhead its drive to win business from clients in continental Europe while forging closer links with agencies. After an initial period focusing on Amsterdam, Dawes will work with Naked's partners on expansion into other markets. New York is likely ...

Wrangler Jeans set to find new agency for Europe creative

manufacturer, VF Northern Europe, and the UK agency. The move mirrored the decision taken by Fallon London ... 's most recent campaign was the Europe-wide television, cinema and press campaign "there's a bit ... series of campaigns for Wrangler across Europe including "rodeo", directed by Spike Jonze, which won a ...

Wrangler Jeans seeks new agency for Europe creative

manufacturer, VF Northern Europe, and the UK agency. The move mirrored the decision taken by Fallon London ... 's most recent campaign was the Europe-wide television, cinema and press campaign "there's a bit ... series of campaigns for Wrangler across Europe including "rodeo", directed by Spike Jonze, which won a ...

McCann lands £8m pan-Euro brief for Nikon campaign

and Germany. Dave Ward, the marketing manager for Nikon in Europe, ran the pitch. He said: "We ...

Abbott Mead Vickers resigns Wrangler in creative strategy rift

Europe, and the UK agency. It mirrors the decision taken by Fallon London in December when it parted ... produced a series of campaigns for Wrangler across Europe including "rodeo", directed by Spike Jonze, which ... Television Advertising Awards in 2001. Among its most recent activity on the account was the Europe-wide TV ...

AMV resigns Wrangler account in creative strategy rift

Europe, and the UK agency. It mirrors the decision taken by Fallon London in December when it parted ... produced a series of campaigns for Wrangler across Europe including "rodeo", directed by Spike Jonze, which ... Television Advertising Awards in 2001. Among its most recent activity on the account was the Europe-wide TV ...

Leagas Delaney sells off San Francisco arm

's Nick Hough, the deputy chairman of Europe, is leaving to pursue a career outside advertising after more ...

Scandinavia heads Cyber Lions awards with two Grand Prix

products category with work for Levi Strauss Europe. Glue London landed a bronze Lion for its work ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.