WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
are planning to leave the big networks in droves." Mike Walsh, Ogilvy Mather's chief executive for Europe ...
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WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets
12 Dec 2003 | by Lucy Aitken and Robin Hicks
: BBDO Europe set up a second-string network, BBDO launched its direct arm Proximity, in Hong Kong ... period in Asia and Latin America while consolidation of the OMD brand continues. It was in Europe where ... 's Northern Europe director of marketing, and Petter Nylander, the erstwhile chief executive of Viasat ...
McDonald’s $1.2bn business is OMD’s chance to go large
04 Dec 2003 | by Ian Darby,
network in capturing the business. This was its first truly global win. OMD has been strong in Europe ...
HOTLINE: Bobby Hui leaves Saatchi & Saatchi to join Coca-Cola
28 Nov 2003
-Cola as the director of advertising for Europe.
Feel campaign gives warnings to bingers for Alcohol Concern
28 Nov 2003 | by Mark Sweney
The campaign, developed by the integrated agency Feel, follows a report that found the UK is the binge-drinking capital of Europe. Alcohol Concern will launch its campaign to coincide with the upcoming publication of the Government's National Alcohol Harm Reduction Strategy. The campaign uses ...
Cadbury switches media to Starcom
31 Oct 2003 | by Ian Darby
to hold pitches on a localised basis, looking at all key markets across the US, Europe and Asia ... to review in Europe on a market-by-market basis. In addition to the 10 million Coronation Street ...
WORLD: ANALYSIS - French ad industry shows the way for alcohol self-regulation
31 Oct 2003 | by Mark Tungate
-regulation across Europe, citing the UK, Germany and France as examples of best practice. "We have recently been ... ad restrictions. Alcohol advertising in France is considered a template for possible Europe ... advertising landscape is one of the most restrictive in Europe. The Loi Evin, which has been in place since ...
PRIVATE VIEW: Mark Roalfe is the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
31 Oct 2003
+K Entertainment Exposure: MTV Europe and five VOLKSWAGEN UK Project: Getaway driver Client: Alan Doyle ...
WORLD: MY PORTFOLIO - Matthias Zentner
24 Oct 2003 | by Rachel Nouchi
shooting in eastern Europe because production staff are so flexible, unlike in the UK where crews are so ...
WORLD: MEDIA ANALYSIS - Unilever's global media chief fulfils an ever-changing brief
17 Oct 2003 | by Jeremy Lee
Rubicam Europe's Isabel Son as the European communications planning director was partly to help bolster ... to spearhead brand communication for Unilever's 1.4 billion Family Brands range across Europe. "M B offered ... from the range in Europe. Initiative Media ran a pan-European campaign to recruit new consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
