WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
are planning to leave the big networks in droves." Mike Walsh, Ogilvy Mather's chief executive for Europe ...
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Page and Gray join forces to start NWD marketing services
05 Dec 2003 | by Mark Sweney
was bought by TBWA, and David Jones, the former head of Europe for the now defunct D'Arcy network ...
MG OMD's Stephens and Hayes leave to start planning shop
28 Nov 2003
's planning director, and Stephens, its marketing and new-business director, are in talks with OMD Europe ...
Microsoft calls review of £400m below-the-line work
27 Oct 2003 | by Staff,
marketing account for its game console, Xbox. The £3m brief for the UK and Europe, the Middle East ...
Microsoft calls £400m direct pitch
24 Oct 2003
the direct marketing account for its game console, X-box. The 3 million brief for the UK and Europe ...
EUROPEAN AGENCIES: DRIVING DIRECT ACROSS EUROPE
17 Oct 2003 | by Glen Mutel
, and it will soon be rolled out across Europe. As visually satisfying as these pieces are, it would be wrong ... brands differ wildly across Europe -manufacturers such as Jaguar and Mercedes, for instance, have a very ...
Digital's creative dilemma
10 Oct 2003 | by Mark Sweney
at in the past," Michael Moore, the vice-president of interactive marketing for Europe at AOL, says. "It isn't a ... was launched because only 2,000 pairs of Mayflys would initially be available across Europe and the shoes would ... , and it was also used in offline promotional activity across Europe. - Cyrus Vantoch-Wood is the lead interactive ...
France Telecom splits £500m pan-Euro role
03 Oct 2003 | by Ian Darby
of nine media agencies. MPG and Initiative pitched against OMD Europe, Mediaedge:cia, ZenithOptimedia ...
MEDIA: PERSPECTIVE - Latest Initiative win makes life tougher for embattled MPG
03 Oct 2003 | by Ian Darby, ian.darby@haynet.com
with OMD Europe for the account. Instead, after a long-winded process that made last year's Sony marathon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
