Microsoft calls £400m direct pitch
24 Oct 2003
the direct marketing account for its game console, X-box. The 3 million brief for the UK and Europe ...
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Microsoft calls review of £400m below-the-line work
27 Oct 2003 | by Staff,
marketing account for its game console, Xbox. The £3m brief for the UK and Europe, the Middle East ...
Initiative wins £10m Samsung planning and buying
15 May 2003 | by Staff,
-European assignments for Samsung. Its role was to plan and buy occasional projects that ran across Europe, the most ...
Microsoft moves Xbox business into McCann
09 May 2003 | by Glen Mutel
follows the recent departure of the Xbox vice-president for Europe, the Middle East and Africa, Sandy ...
Electronic Arts reviews £34m pan-European account
02 May 2003 | by Mark Sweney,
of the same name. The UK office was set-up in 1999 at the request of EA to promote games across Europe in line ...
CGE&Y shortlists four for £15m global brief
14 Mar 2003 | by Anne-Marie Crawford
Cap Gemini Ernst Young, Europe's largest computer services and business consultancy, is reviewing
Hewlett-Packard calls Europe digital review
24 Jan 2003 | by MARK SWENEY
Hewlett-Packard Europe is launching the largest ever review of its digital advertising...using more than 40 digital agencies across Europe and in excess of 80 across the world. To streamline its agency list the company is now holding three pitches. HP Europe aims to form a roster of around ... is also being launched following on from HP's global digital marketing and communications pitch. HP Europe ...
Mediaedge:cia wins $50m Novell global media task
09 Jan 2003 | by Jeremy Lee,
the acquisition of companies such as Cambridge Technology Partners and SilverStream software. In Europe ... bid to boost its technological capabilities across Europe. The news follows last month's decision ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
