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Electronic Arts embarks on hunt for direct agency

the US and a 26% share across Europe. Last year, the company's 27 titles sold more than 1m copies ...

Electronic Arts begins direct marketing hunt

market share in the US and a 26 per cent share across Europe. Last year, the company's 27 titles sold ...

Merged Tequila arm picks London management team

, previously the chief executive of TBWA\GGT, becomes the managing director of Europe. The agency's chairman ...

Special Report: Direct Marketing - Doorstep Challenge

is the largest communications sector trade body in Europe, so surely it has the clout and resources to instigate ...

Barton returns to direct at Keevil Barton Kershaw

Environment, the legal publisher Sweet & Maxwell and the management consultancy Libra Europe. Barton's most ...

Barton returns to direct marketing

Environment, the legal publisher Sweet Maxwell and the management consultancy Libra Europe. Barton's most ...

TBWA set to merge direct agencies Tequila and GGT

\London's chief executive, Tim Bonnet. Paul Bainsfair, the president of Europe for TBWA\, said: "This ...

Wunderman schoolbook mailing to back Ford Fusion

Created by Wunderman Europe, the two-page mailer uses children's drawings and scribbles, focusing on why the car should be given respect. The aim is to reinforce the theme of "the small car that makes you feel big." The mailer shows people and things that the schoolchildren respect, including mum ...

HOTLINE: Lisa Lee quits Keevill Lee Kershaw

it launched. Lee has joined Wunderman Europe in a global client services role.

Wunderman creates schoolbook mailing to back Ford Fusion

Created by Wunderman Europe, the two-page mailer uses children's drawings and scribbles, focusing on why the car should be given respect. The aim is to reinforce the theme of "the small car that makes you feel big". The mailer shows people and things that the schoolchildren respect, including mum ...

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