The Work: New Campaigns - UK
10 Dec 2004
Client: Mary Tristram, UK marketing manager, Sony Computer Entertainment Europe Brief: Promote Sony ...
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Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
the US and a 26% share across Europe. Last year, the company's 27 titles sold more than 1m copies ...
Media: National Geographic Channel's advertising sales team appointed
03 Dec 2004
-Pacific and Europe to provide integrated advertising, marketing and cross-promotional opportunities for agencies
Media Headliner: Chameleon Taylor to transform Disney's Jetix
26 Nov 2004
Alasdair Reid assesses the adaptable new chief executive overseeing the former Fox Kids Europe...chief executive of Jetix Europe, doesn't want to hang out with the stars. In any case, it would ... name for Fox Kids Europe, previously owned by News International and Saban Entertainment but now controlled by Disney. Across Europe, there are 13 different feeds, reaching 37 million households in 58 ...
The World: Insider's View - US Media
26 Nov 2004 | by Steve Moynihan, executive vice-president and managing director, Media Planning Group US, Boston
of Naked, was quoted as saying "the US is a good ten years behind Europe" in terms of media strategy.
Hotline: Jetix Europe names its chief executive
19 Nov 2004
Jetix Europe, the TV network formerly known as Fox Kids Europe, has named Paul Taylor as its chief
Chris Tarrant backs new UK TV channel
19 Nov 2004
A TV channel featuring classic comedians and backed by Chris Tarrant and the former Yahoo! Europe
The World: Copenhagen - Carat lands European Lego media duties
19 Nov 2004
The agency will handle planning and buying for Lego and Legoland parks across 16 European markets, including the UK, Scandinavia and Southern, Central and Eastern Europe. The incumbent, Mediaplus in Germany, will continue to handle Lego's media in Germany, Austria and Switzerland. Lego is conducting ...
The World: Is public service television going commercial?
19 Nov 2004
There's something in the air among Europe's public service broadcasters. Confronted by fragmented markets and hostility from the commercial sector, several are looking to make an exit from ... as well," Ross Biggam, the director-general of the Association of Commercial TV in Europe, says. TV2 has ...
The Work: New Campaigns - The World
19 Nov 2004
similar growth for 2005, with a further push on its "top down" ketchup across Europe. A GREAT DAY ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
