Electronic Arts begins direct marketing hunt
10 Dec 2004
market share in the US and a 26 per cent share across Europe. Last year, the company's 27 titles sold ...
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Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
the US and a 26% share across Europe. Last year, the company's 27 titles sold more than 1m copies ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
it landed the £690 million western Europe Unilever account after a pitch against Carat and Initiative ... , the chief executive across Europe, and John Steedman, the chief executive in Asia-Pacific, continued to lead ... . Uva has assembled a team of formidable local managers, including Colin Gottlieb in Europe and Page ...
The World: Amsterdam - W&K hires extra executive creative director
03 Dec 2004
all Wieden Kennedy's clients, including Heineken, Sharp, Nike Europe, Vodafone and TNT Express ...
The Work: Private View
03 Dec 2004
Production company: Large Exposure: TV in UK, Europe, South Africa, Australia, New Zealand 6. BENDICKS ...
The Work: New Campaigns - UK
19 Nov 2004
-for-mobile dramas on their phones. The launch will take place in 13 countries throughout Europe and Asia ... VapoBath Client: Christopher Staeuble, marketing director, healthcare Europe, Procter Gamble Brief ... Europe, including 300 at its only UK factory in Ellesmere Port. Throughout its troubles, Vauxhall has ...
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
than in Europe and advertisers are able to do more with their investment," she says. "However ...
The Work: New Campaigns - UK
29 Oct 2004
'S - MAX The lowdown Lateral has come up with a viral campaign for Levi's Europe that allows people ... with their friends. CREDITS Project: Levi's Europe Mobile Audio Mixer Client: Helene Venge, head of digital marketing, Levi's Europe Brief: Broaden eu.levi.com's offline offering Agency: Lateral Writer: David ...
European Media: Europe's Media Challengers
24 Sep 2004
rivals JCDecaux, Clear Channel and Viacom to buy the state-owned outdoor group DSM in one of Europe ...
Y&R snares £30m telecoms ad task
24 Sep 2004 | by Rachel Gardner
FreeMove, the alliance formed by four of Europe's leading mobile network suppliers to rival...Europe. Plans to extend the service to Asia-Pacific and the US, where T-Mobile has a significant ... . William Eccleshare, the chairman and chief executive of Y R and Wunderman Europe, the Middle East and Africa, said: "I can confirm that Y R has been awarded this very significant assignment across Europe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
