Electronic Arts begins direct marketing hunt
10 Dec 2004
market share in the US and a 26 per cent share across Europe. Last year, the company's 27 titles sold ...
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Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
the US and a 26% share across Europe. Last year, the company's 27 titles sold more than 1m copies ...
The Work: New Campaigns - UK
10 Dec 2004
Client: Mary Tristram, UK marketing manager, Sony Computer Entertainment Europe Brief: Promote Sony ...
Yahoo! upgrades its rich-media banners
03 Sep 2004 | by Phillip Buxton
Yahoo! Europe is offering UK advertisers free rich-media upgrades on all banners after striking a...advertisers on Yahoo! Europe's host of sites and pages to buy ads with file sizes of up to 100k for the same ... to be served without affecting the loading speed of web pages. Dominic Trigg, Yahoo! Europe director ... -president of international business development at Eyeblaster, added: "Eyeblaster has a solid partnership with Yahoo! Europe ...
Cisco appoints MBA to develop business campaign in Europe
06 Aug 2004 | by Emma Barns
in Europe and the US. They were not involved in the pitch, but their hold on the main account is not thought ...
O'Hanlon takes McCann planning role
30 Jul 2004 | by Claire Billings
O'Hanlon, whose appointment begins immediately, will work across McCann's Microsoft and MasterCard accounts in Europe. He will report to Damian O'Malley, the newly appointed executive planning director, UK and Ireland, and the vice-president of planning, EMEA. While at HHCL, O'Hanlon worked with Rupert Howell ...
Cdp-travissully set to pick up £6m NEC Europe assignment
07 May 2004 | by John Tylee
of making its name better known across Europe....for mainland Europe. Despite being Japan's largest mobile phone and personal computer manufacturer and a ... understood in Europe. "As the owner of Packard-Bell, NEC's rivals range from IBM to Dell," a source close ...
Npower parent RWE seeks ad agency
27 Feb 2004 | by Mark Sweney
and the third-biggest in Europe. It occupies second place in the German gas market and is ranked the fifth-biggest in Europe. It is also the world's third-biggest water supplier. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
