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Independent Nitro opens shop in UK with Unilever brief

the nose of Grey, is teaming up with Paul Shearer to launch in Europe....ties with Masterfoods are expected to see the start-up land Mars briefs in Europe. However, a ...

Wunderman schoolbook mailing to back Ford Fusion

Created by Wunderman Europe, the two-page mailer uses children's drawings and scribbles, focusing on why the car should be given respect. The aim is to reinforce the theme of "the small car that makes you feel big." The mailer shows people and things that the schoolchildren respect, including mum ...

European Media: Europe's Media Challengers

rivals JCDecaux, Clear Channel and Viacom to buy the state-owned outdoor group DSM in one of Europe ...

HOTLINE: Liz Jones promoted at CNBC Europe

Liz Jones has been promoted to vice-president, European sales director, at CNBC Europe. Jones

Y&R snares £30m telecoms ad task

FreeMove, the alliance formed by four of Europe's leading mobile network suppliers to rival...Europe. Plans to extend the service to Asia-Pacific and the US, where T-Mobile has a significant ... . William Eccleshare, the chairman and chief executive of Y R and Wunderman Europe, the Middle East and Africa, said: "I can confirm that Y R has been awarded this very significant assignment across Europe ...

European Media: The Ethnic Media Dilemma

Across Europe, advertisers and the media have a confused approach to ethnic minority consumers...deliberately and efficiently targeting one of Europe's ethnic groups. Advertising agencies and media buyers ... -developed in Europe. "To some extent the US is more developed because of the high profile of the African ... their colleagues in Europe. "In France, for instance, it's against the law to ask about a person's racial ...

HOTLINE: Lisa Lee quits Keevill Lee Kershaw

it launched. Lee has joined Wunderman Europe in a global client services role.

Volvo ad shows people overcoming adversity

by Volvo's agency, the Amsterdam-based MVBMS Fuel Europe. It follows the agency's spoof Swedish village ...

Wunderman creates schoolbook mailing to back Ford Fusion

Created by Wunderman Europe, the two-page mailer uses children's drawings and scribbles, focusing on why the car should be given respect. The aim is to reinforce the theme of "the small car that makes you feel big". The mailer shows people and things that the schoolchildren respect, including mum ...

European Media: Creativity on the continent

of good European work. "There is a lot of good work in Europe, both in Cannes and not in Cannes," he says ... true of the newer markets of central and eastern Europe, where there is plenty of innovation. Pepsi ... . But could it be that established markets such as Europe are less inspiring than more dynamic, developing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.