30 Sep 2004
| by Glen Mutel,
the nose of Grey, is teaming up with Paul Shearer to launch in Europe....ties with Masterfoods are expected to see the start-up land Mars briefs in Europe.
However, a ...
27 Sep 2004
| by Emma Barns,
Created by Wunderman Europe, the two-page mailer uses children's drawings and scribbles, focusing on why the car should be given respect. The aim is to reinforce the theme of "the small car that makes you feel big."
The mailer shows people and things that the schoolchildren respect, including mum ...
24 Sep 2004
rivals JCDecaux, Clear Channel and Viacom to buy the state-owned outdoor group DSM in one of Europe ...
24 Sep 2004
Liz Jones has been promoted to vice-president, European sales director, at CNBC Europe. Jones
24 Sep 2004
| by Rachel Gardner
FreeMove, the alliance formed by four of Europe's leading mobile network suppliers to rival...Europe.
Plans to extend the service to Asia-Pacific and the US, where T-Mobile has a significant ...
.
William Eccleshare, the chairman and chief executive of Y R and Wunderman Europe, the Middle East and Africa, said: "I can confirm that Y R has been awarded this very significant assignment across Europe ...
24 Sep 2004
Across Europe, advertisers and the media have a confused approach to ethnic minority consumers...deliberately and efficiently targeting one of Europe's ethnic groups.
Advertising agencies and media buyers ...
-developed in Europe.
"To some extent the US is more developed because of the high profile of the African ...
their colleagues in Europe.
"In France, for instance, it's against the law to ask about a person's racial ...
24 Sep 2004
it launched. Lee has joined Wunderman Europe in a global client services role.
24 Sep 2004
| by John Tylee
by Volvo's agency, the Amsterdam-based MVBMS Fuel Europe. It follows the agency's spoof Swedish village ...
24 Sep 2004
| by Emma Barns
Created by Wunderman Europe, the two-page mailer uses children's drawings and scribbles, focusing on why the car should be given respect. The aim is to reinforce the theme of "the small car that makes you feel big".
The mailer shows people and things that the schoolchildren respect, including mum ...
24 Sep 2004
| by Pippa Considine
of good European work. "There is a lot of good work in Europe, both in Cannes and not in Cannes," he says ...
true of the newer markets of central and eastern Europe, where there is plenty of innovation.
Pepsi ...
. But could it be that established markets such as Europe are less inspiring than more dynamic, developing ...