Has Eastern Europe failed to deliver on its promise? Mark Tungate investigates the wild East....Fifteen years ago, Eastern Europe was just like China. Not that it was flooding Europe with cheap ... Europe appears to have been downgraded in status from promising market to interesting weekend break destination. What could be behind this mysterious silence? Did Eastern Europe fail to deliver? Are agencies ...
What's on the minds of Europe's most powerful marketing directors? Jason Deign finds out....and down with 14. Optimism is highest among Western Europe's mid-sized advertisers; 47 per cent of those ... budgets in 2005, compared with 54 per cent of respondents to US surveys. In Western Europe, 44 per cent ... cent in Central and Eastern Europe. Finally, 59 per cent of European marketers claim to run ...
If you could run an agency in one of Europe's biggest five media markets, which would you choose...in an industry hamstrung by all those pesky rules and restrictions, then Spain is your best bet. Spain, Europe ... forecasts, between now and 2007. By way of comparison, Italy, Europe's fourth-largest market, is expected ... , and Germany, Europe's largest ad market with spend of more than $19 billion, a relatively measly 4.9 per cent ...
of Europe's top five advertising economies - Germany, the UK, France, Italy and Spain....in some structural changes to get Europe's largest economy firing again. The official adspend growth ... than any country in Europe (55 per cent) and shows no signs of slipping - which can't be comforting ... trend TV price inflation and clutter in Spain are the highest in Europe. Ad breaks last up to 15 ...
PHD, which has a presence in the UK, US and Canada, will launch in Europe and Asia during the next ... (pictured) will continue as the chief executive of PHD Worldwide. However, PHD Europe will be run by Colin Gottlieb, the chief executive of OMD Europe, who has been promoted to chief executive, Omnicom Media Group ...
The magazine will combine material selected from BusinessWeek titles from around the globe with original content sourced by local journalists. The international publisher of BusinessWeek, Paul Maraviglia, said: "We know that we have an important audience outside of Europe, Asia and America ...
"Love what you do. Be interested in people. solve problems. Exhibit endless curiosity. Put integrity before ambition. Don't discount your talent." - Colin Gottlieb, chief executive, OMD Media Group, Europe "To paraphrase Montgomery Burns: I'll keep it short and sweet. Loyalty, honesty and integrity ...
to build PHD across Europe and Asia on existing foundations - by taking staff and other resources out ... such a strong UK offering - a task that will fall to Pattison. However, local markets in Europe and the managing director of PHD Europe, Hilary Jeffrey, will report to Colin Gottlieb, the former chief ...
of which launched in the past year. Jerry Hill, Initiative's executive vice-president for Europe ...
The company plans to make its parks Disneyland's main rival worldwide. Legoland is the third most popular tourist attraction in Europe, where its parks pulled in 5.6 million visitors last year. The review is being handled by the AAR, which has drawn up a shortlist of five agencies to pitch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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