BBDO snares £25m global C-Class brief
15 Jun 2006 | by by Kate Nicholson
budget. The campaign is due to break in Europe in the first half of 2007. Eight agencies were ...
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GM set to shift £400m pan-Euro media into Aegis
28 Sep 2006 | by by Ian Darby
The account is currently held by Interpublic Group agencies Universal McCann and Initiative. Universal holds the business across Europe with the exception of the £60m UK Vauxhall account and the £14m UK Saab account. These two accounts are held by Initiative and will also move into Aegis. GM ...
The Work: New Campaigns - The World
26 May 2006
: "Want a real chance to win big money?" SWISS TOURIST BOARD - WORLD CUP WIDOWS - EUROPE Project ... of World Cup fans. The Swiss studs are being used to attract Europe's desperate housewives to enjoy ...
The Work: Private View
26 May 2006
about 20 agencies across Europe were contacted by the airline. That Ogilvy could simply have been ...
The Work: New Campaigns - UK
19 May 2006
ONE TO LOOK OUT FOR - Ford - Handle Project: Handle Client: Mark Simpson, director of marketing communications, Ford of Europe Brief: Launch the S-Max and unveil Ford's new brand direction Creative agency: Ogilvy Mather Writer: Paul Diver Art director: Alan Morrice Planner: Peter ...
Carlson moves creative to boost integration
12 May 2006 | by by Claire Billings
Jose Ferrao, the president of Carlson Marketing for Europe, the Middle East and Africa, is leading the restructure. He explained that the redundancies will reduce the number of support staff at the agency. He added that he wanted the agency to offer a more integrated creative product. As a result, the creative ...
The Work: Private View
05 May 2006
, Sony Computer Entertainment Europe Brief: Give a select group of consumers the ultimate 24 experience ...
The Work: New Campaigns - The World
21 Apr 2006
-production: 750 mph Exposure: Global TV THE LOWDOWN Publicis creatives from Europe, the US and the Far East ...
The Work: Private View
14 Apr 2006
car drivers 5. MASTERCARD Project: Maestro Client: Rita Broe, head of marketing, Mastercard Europe ...
FCB to launch Chevrolet SUV in Europe
07 Apr 2006 | by Kate Nicholson
an integrated campaign that will be rolled out across every country in Europe before the end of this year ... , the integrated marketing communications manager at Chevrolet Europe, said: "This is the most important launch for Chevrolet in Europe this year. The Captiva represents more than 70 years of Chevrolet's experience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
