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The World: Advertisers prepare for 'small print' EU directive

Europe's print and broadcast owners fear that new regulations could drive brands to advertise...-general, says. "The danger is that this drifts through almost before anybody realises it." Among Europe ... possible benefit would that provide for potential customers, it asks. Also, Europe's consumers have grown ...

European Court to rule on O2/3 dispute

to advertisers across Europe, particularly in its restatement of key aspects of trademark and advertising law ...

The Work: New Campaigns - UK

marketing, Nissan Europe Brief: Promote Nissan by convincing consumers that the ficitional sport ... -Europe Online agency: DUKE Writer: Adam Saunby Art director: Adam Saunby Media agency: OMD Media ...

The Work: New Campaigns - UK

by various methods so they can order a new handset. FORD EUROPE - NEW FORD FOCUS COUPE-CABRIOLET LAUNCH ... communications, Ford of Europe Brief: Launch the new Ford Focus Coupe-Cabriolet Creative agency: Ogilvy ... -production: Framestore CFC Exposure: Pan-European TV, press THE LOWDOWN Ford Europe is launching a pan ...

The Work: Private view

, project communication manager, GM Europe Brief: Introduce people to the C'mons characters and drive them ...

Europe gives green light to TV product placement

Product placement, long-established in films like James Bond (pictured), could be allowed on UK television following a European Parliament vote this week to lift the ban on the practice.

The Work: New Campaigns - The World

in Latin America and Europe THE LOWDOWN An android who wishes he was human gives a new twist ...

The Work: Private View

: Totally London (Europe) Client: Martine Ainsworth Wells, director of marketing, Visit London Brief ...

The Work: New Campaigns - The World

abroad. TOYOTA - ZERO EMISSIONS - EUROPE Credits Project: Zero emissions Clients: Eric Drosin ... Motor Europe Brief: Communicate Toyota's commitment to the environment through its total approach ... Europe, with advertising aimed at underlining the company's commitment to ensuring its cars have ...

The Work: New Campaigns - The World

PARTYGAMING - NO-ONE TO PLAY WITH - EUROPE Credits Project: No-one to play with Client: Arjen Kruger, head of advertising, PartyGaming Brief: Communicate to European players the benefits of playing poker online Creative agency: In-house Writers: Murray Partridge, Anthony Smith Art directors ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.