GlaxoSmithKline has kicked off a search for Alli - a US over-the-counter weight-loss drug - as it looks to launch the product across Europe.
Alex Benady puts flesh on the bones of an attitudinal study of Europeans united only by their consumption of international business media. And then has a good old British sneer.
OMD is poised to appoint Nikki Mendonca to a new role heading its Europe, Middle East and Africa region.
New research from Informa Telecoms & Media has found that central and eastern Europe is making great strides in the upgrade to digital TV. The report reveals that the eight million digital homes at present will grow to 34.8 million by 2012. Digital satellite leads the way, with cable making slower progress...
Where are the fastest-growing ad markets in the world? Eastern Europe now outpaces Latin America and the Far East, Maria Esposito reports.
Mike Longhurst, McCann Erickson's senior vice-president, European business development, is still getting over being savaged by a feral dog earlier this year. And having endured a month-long series of rabies injections, he's also mighty glad not to be frothing at the mouth and barking at the moon.
Western Europe's media properties adopt a local feel for Eastern Europe, Lucy Aitken writes.
Michael Steckler has joined AOL Europe as the vice-president, interactive marketing, to oversee its advertising business. Steckler joins from MSN UK, where he led the sales and business development teams.
Michael Steckler has joined AOL Europe as the vice-president, interactive marketing, to oversee its advertising business. Steckler joins from MSN UK, where he led the sales and business development teams.
Eastern European creatives reveal their favourite ads to Maria Esposito.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters