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The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
The network won the business from JWT, the incumbent, following a global pitch. Lowe will now handle Knorr in Western Europe, Central and Eastern Europe, SEA/GC and South Asia. However, the result will not affect DDB, which will continue to handle the business in North America, Africa, the Middle East ...
's Finest whiskey in Europe and Latin America, after a pitch against three undisclosed agencies....on the ground in our key markets of Europe and Latin America." ...
the campaign. Coca-Cola Europe is also launching a second mobile application, Fanta Virtual Tennis, a 3D ...
Agencies have been asked to provide information on their ability to work across a number of countries on a range of Unilever brands. However, the roster will not be split on a country-by-country basis, but region-by-region; these will be Americas, Europe, the Middle East and Africa and Asia ...
confirmed that Coca-Cola had "enlisted Fallon to explore creative work across Europe on Powerade". ...
also works close with the international brands Infiniti, the Financial Times and Nissan Europe. Dodds ... that we create in the UK and Europe can be implemented in other markets around the world." ...
in the US and across Europe, including Russia and the UK. Russian Standard Vodka is one of the world ...
TJX Europe, the owner of the discount clothing retailer, called a pitch for the digital account ... will redesign the brand's website, following the UK launch of TJX Europe's discount homeware stores, HomeSense ... for TJX Europe, said: "Following the recent pitch, this contract will not be awarded to GT." Gunter ...
in Europe, the US and Asia, declined to comment. A Heineken International source would neither confirm nor ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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