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The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
The network won the business from JWT, the incumbent, following a global pitch. Lowe will now handle Knorr in Western Europe, Central and Eastern Europe, SEA/GC and South Asia. However, the result will not affect DDB, which will continue to handle the business in North America, Africa, the Middle East ...
's Finest whiskey in Europe and Latin America, after a pitch against three undisclosed agencies....on the ground in our key markets of Europe and Latin America." ...
the campaign. Coca-Cola Europe is also launching a second mobile application, Fanta Virtual Tennis, a 3D ...
SONY - BOND IN HD Credits Project: Bond in HD Clients: Nicolas Fidry, senior marketing manager; Ben Moore, vice-president marcoms Europe, Sony Brief: Create an immersive online experience to showcase Sony's HD family of products through the Sony association with James Bond Creative agency: Dare ...
ZEALAND Project: Is it just a Kiwi thing? Client: Kathryn Gregory, marketing manager, Europe, Air New ...
confirmed that Coca-Cola had "enlisted Fallon to explore creative work across Europe on Powerade". ...
confirmed that Coca-Cola had "enlisted Fallon to explore creative work across Europe on Powerade". ...
Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief ... and Northern Europe, McDonald's Brief: Show how McDonald's fits into people's mornings Agency: Leo Burnett ...
, which is planned to break before the end of the year, will run in the US and across Europe, including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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