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The Work: New Campaigns - UK

SONY - BOND IN HD Credits Project: Bond in HD Clients: Nicolas Fidry, senior marketing manager; Ben Moore, vice-president marcoms Europe, Sony Brief: Create an immersive online experience to showcase Sony's HD family of products through the Sony association with James Bond Creative agency: Dare ...

The Work: Private view

Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief ... and Northern Europe, McDonald's Brief: Show how McDonald's fits into people's mornings Agency: Leo Burnett ...

The Crisis Clientside

AND CORPORATE AFFAIRS, NEWS CORP, EUROPE & ASIA When danger looms for marketers, many pull in their oars. From ...

The Work: New Campaigns - UK

FORD FIESTA - THIS IS NOW CREDITS Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief: Deliver a pan-European multimedia campaign for the new ... Ford of Europe has kicked off a pan-European campaign to launch its new - very pink - Ford Fiesta model ...

The Week: People news - BK revives marketing post

to the position. Power, previously the senior marketing manager for North-West Europe, will fill a role last held

The Week: People news - Clarke lands Best Buy role

marketing officer of Best Buy Europe, a joint venture between The Carphone Warehouse and the US consumer..., and of Best Buy Europe. ...

The Work: New Campaigns - UK

. Part of a Europe-wide campaign, the ad sees a group of freerunners racing against each other inside ...

Sony Centres in £4m creative review

campaign to drive Bravia sales outside Europe, although it is thought that the decision whether ...

Hotline: Good Technology appointed by Carphone Warehouse

, including its online retail activity across the UK and Europe.

Agencies compete for new Game brief

in 1991 to 1,161 stores across Europe, including 400 in the UK and Ireland. Last year, the company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.