to remove filtersAKQA clinches Heineken's global digital advertising account
26 Sep 2008 | by Caroline Lovell
in Europe, the US and Asia, declined to comment. A Heineken International source would neither confirm nor ...
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Amway calls pitch for Europe DM brief
26 Sep 2008
The Alticor-owned company, which does not currently have an incumbent DM agency, wants to raise awareness of the Amway brand across Europe, through a number of promotional campaigns and business-to-business marketing. The brief will also incorporate the production of a contract magazine for the brand. One ...
Media Perspective: Missed chances by both advertisers and players on Sky
26 Sep 2008 | by Ian Darby, ian.darby@haymarket.com
be. Sadly, most brands seemed to miss the opportunity to exploit this fully. While Europe succumbed ... of drama and passion (not to mention terrible Only Fools & Horses impressions from Europe's captain Nick ... outcome might have been a letdown for Europe supporters but the ride was a good one, and was watched by a ...
Media: Things we like
26 Sep 2008
and for the bank balances of Simon Cowell and his fellow judges. Sky's Ryder Cup coverage Europe may have ... . It was just a shame for Sky that Europe didn't put up more of a challenge on the Sunday night, which would ...
The Work: New Campaigns - UK
26 Sep 2008
FORD FIESTA - THIS IS NOW CREDITS Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief: Deliver a pan-European multimedia campaign for the new ... Ford of Europe has kicked off a pan-European campaign to launch its new - very pink - Ford Fiesta model ...
Amway calls pitch for Europe DM brief
25 Sep 2008 | by Matt Williams
The Alticor-owned company, which does not currently have an incumbent DM agency, wants to raise awareness of the Amway brand across Europe, through a number of promotional campaigns and business-to-business marketing. The brief will also incorporate the production of a contract magazine for the brand. One ...
GT to handle digital TK Maxx business
25 Sep 2008 | by Caroline Lovell
TJX Europe, the owner of the discount clothing retailer, called a pitch for the digital account ... will redesign the brand's website, following the UK launch of TJX Europe's discount homeware stores, HomeSense ... for TJX Europe, said: "Following the recent pitch, this contract will not be awarded to GT." Gunter ...
AKQA clinches Heineken's global digital advertising account
25 Sep 2008 | by Caroline Lovell
in Europe, the US and Asia, declined to comment. A Heineken International source would neither confirm nor ...
JWT Kleenex ads use elephant and whale
22 Sep 2008 | by Staff
, communications development, Kleenex Europe Brief Launch Kleenex Mansize in a compact box Creative agency JWT ...
Ford Fiesta ad uses modern design to target women
19 Sep 2008 | by Staff
Project: Fiesta - This is now Client: Mark Simpson, director of marketing communications, Ford of Europe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
