The Week: Media News - WSJ Europe gets makeover
30 Oct 2009
The Wall Street Journal Europe is relaunching next month with a more contemporary look, greater use of colour, new columnists and a new front-page design.
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising account to Anomaly, after a final two-way pitch.
The Wall Street Journal Europe is relaunching next month with a more contemporary look, greater use of colour, new columnists and a new front-page design.
Fallon staged and shot matches in the desert, up a mountain and on water for its latest Sony campaign. Nicky Barnes reports.
LONDON - Carolyn Carter, the chief executive of Grey Group EMEA, is to step down from her role after more than 20 years at the network.
LONDON - Sony Europe has called a statutory review of its pan-European advertising account, worth an estimated £50 million.
LONDON - Jim Kelly, a founder of Rainey Kelly Campbell Roalfe/Y&R, has been hired to lead Dentsu Europe in the newly created post of regional director.
BBDO has expanded its relationship with Birds Eye Iglo by landing the food company's advertising account across Europe.
LONDON - BBDO has expanded its relationship with Birds Eye Iglo by winning the frozen food company's advertising across Europe.
LONDON - The National Basketball Association has hired the direct marketing agency Elvis to develop a marketing communications strategy to promote the NBA Europe Live 2009 game that is to be held in London at The O2 arena.
Xinhua News, China's government-sponsored news agency, is set to launch an English-language news programme in Europe.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.