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Anomaly beats Fallon to £50m Sony Europe account

LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising account to Anomaly, after a final two-way pitch.

The Week: Media News - WSJ Europe gets makeover

The Wall Street Journal Europe is relaunching next month with a more contemporary look, greater use of colour, new columnists and a new front-page design.

Close-Up: The story behind Sony Europe's Twilight Football

Fallon staged and shot matches in the desert, up a mountain and on water for its latest Sony campaign. Nicky Barnes reports.

Grey Europe CEO Carter to step down

LONDON - Carolyn Carter, the chief executive of Grey Group EMEA, is to step down from her role after more than 20 years at the network.

Sony Europe reviews advertising account

LONDON - Sony Europe has called a statutory review of its pan-European advertising account, worth an estimated £50 million.

Jim Kelly to lead Dentsu assault on Europe

LONDON - Jim Kelly, a founder of Rainey Kelly Campbell Roalfe/Y&R, has been hired to lead Dentsu Europe in the newly created post of regional director.

The Week: Advertising reviews - BBDO nets Birds Eye Europe

BBDO has expanded its relationship with Birds Eye Iglo by landing the food company's advertising account across Europe.

Birds Eye hires BBDO network for ad task across Europe

LONDON - BBDO has expanded its relationship with Birds Eye Iglo by winning the frozen food company's advertising across Europe.

NBA hires Elvis to promote basketball in Europe

LONDON - The National Basketball Association has hired the direct marketing agency Elvis to develop a marketing communications strategy to promote the NBA Europe Live 2009 game that is to be held in London at The O2 arena.

The World: Beijing - State news service to broadcast to Europe in English

Xinhua News, China's government-sponsored news agency, is set to launch an English-language news programme in Europe.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.