St Luke's picks up Britax car-seat brief
19 Nov 2009 | by Staff
competitors. Britax is currently gaining market share across Europe but is trailing in the UK behind ...
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Fiat moves £20 million media out of MEC into Maxus
09 Dec 2009 | by Anne Cassidy
Maxus, which already handles the Fiat business across Europe, won the account without a pitch. Fiat completed its takeover of Chrysler, a Maxus client, in June last year, which has led to the move. The business also includes media planning and buying for Alfa Romeo, part of the Fiat Group. Fiat realigned ...
And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM and Vauxhall
05 Nov 2009 | by Noel Bussey
to Michael Grade as chairman of ITV. If successful, the former head of Merrill Lynch in Europe, who has ...
Honda looks beyond W&K for European ads
03 Sep 2009 | by Noel Bussey
, it halved its marketing budget in 2009 to less than 50 million. Its unit sales in Europe dropped by 10 ...
And in the real world... RTL, Sainsbury's, Heineken and more
27 Aug 2009 | by Anne Cassidy
at London's Shepherd's Bush. Source: The Guardian GM Europe is preparing for the possibility that it may ...
CST picks up £8m Subaru ad account
20 Aug 2009 | by Matt Williams
in the US in 2010, which will be rolled out across Europe in 2011. Palmer Hargreaves Wallis Tomlinson ...
And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.
14 Aug 2009 | by Noel Bussey
Unexpected news that the German and French economies may have pulled out of recession in the second quarter has rewritten the script for Europe's economic outlook. Source: the Wall Street Journal Volkswagen is to pay 3.3bn ($4.7bn) for a 42 per cent stake in Porsche's main production division, the two ...
GM calls £400m media review
06 Aug 2009 | by Anne Cassidy
across Europe....and Initiative. It is understood that GM, which in Europe is currently supported by the German government ahead ... GM Europe profitable by 2011. The media review is thought to be part of a general drive by GM ...
McCann Erickson Frankfurt wins GM task to launch Astra
21 Jul 2009 | by Anne Cassidy
to launch its newest Astra model across Europe.
And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more
15 Jul 2009 | by Noel Bussey
first petrol-electric car to be made in Europe. Source: Financial Times Pay at Goldman Sachs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
