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Agencies line up for pan-European Speedo task

The Pentland Brands-owned swimwear range wants a campaign that targets people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The advertising campaign will run across Europe in markets including the UK, Italy and France, supported by substantial ...

Coty retains JWT to £70 million Rimmel account

, JWT will continue to produce a number of campaigns for Rimmel that promotes the brand across Europe ... and Georgia May Jagger to appear in upcoming ads. Toby Hoare, the chairman of JWT Europe, said: "Rimmel ...

Agencies vie for global Gucci ad task

It is talking to both traditional ad agencies from the UK and Europe, and specialist fashion marketing and branding companies. An agency is expected to be appointed before the end of the year. Gucci has produced its campaigns in-house, using photographers and models to front the ads, but has now ...

Replay calls pan-European advertising pitch

A number of undisclosed shops in the UK and Europe have been contacted by the Italian fashion brand, which sells men's and women's clothing and fragrances. The company has previously produced ... at a number of short film festivals across Europe. Replay is owned by Fashion Box, the fashion brand ...

Pringle appoints ZenithOptimedia

to handle its media planning and buying across Europe and Asia....The agency will work on media around campaigns, created in-house, for Pringle s seasonal collections. These will run in major markets in Europe and Asia, including the UK. Pringle s UK media was previously handled by M2M, the OMD group agency. ZenithOptimedia was appointed without a pitch. Pringle ...

And in the real world... Virgin Media, Setanta, Nationwide and more

, the private equity group, is considering a bid for General Motors Europe if the Canadian company Magna ...

Elvis picks up Wrangler pan-European integrated account

audience. Martin Semmens, a founding partner of Elvis, said: "This win takes us further into Europe ...

And in the real world... The Boston Globe, Virgin Media, Freeview and more

: The Guardian Europe s GDP will contract by 4 per cent in 2009 and will not recover until the second half ...

Rio Ferdinand stars in Nike hoody ad

heroes and will be available across Europe. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.