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Europe after a year-long review.
Maxus, which already handles the Fiat business across Europe, won the account without a pitch. Fiat completed its takeover of Chrysler, a Maxus client, in June last year, which has led to the move. The business also includes media planning and buying for Alfa Romeo, part of the Fiat Group. Fiat realigned ...
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising...Anomaly will now be Sony Electronics' key strategic and creative partner, sharing the account between its UK and US offices. Ben Moore, Sony Europe's vice-president of communications, made the appointment. "We are looking for great strategic thinking that leads to great creative execution," Moore ...
and London on the campaign, as well as with Google s marketing teams in Europe and the US. Obi Felten ...
LONDON - Online adspend is predicted to rise 7.6 per cent across Europe next year, according to a
British Airways and the Spanish airline Iberia have agreed to a merger that will create Europe s third-largest airline by revenue. Source: Financial Times Tesco said it will open three large shopping centres in China, while Apple has announced it will open two new stores in Shanghai. Source ...
its long-haul network. Source: Financial Times Allianz, Europe's largest insurer, has more than ...
to Michael Grade as chairman of ITV. If successful, the former head of Merrill Lynch in Europe, who has ...
that Pascal Cagni, the head of Apple Europe, has ruled out joining ITV as its new chief executive. Cagni ...
could be broadened out across Europe. The pitch process, which kicked off in July, suffered some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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