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DMA shortlists five for Young Spark award

manager at Honda Motor Europe, Scott Logie, managing director of direct marketing agency Occam, Lucy ...

Agencies line up for Maserati CRM business

relationship across Europe. Maxus handles its UK planning and buying account. Maserati was unavailable ...

Nissan seeks agency for UK direct account

marketing work across Europe. In the UK it has also used Tequila\ and BGD Group for some of its DM campaigns ... will be on sale in Europe by the end of 2010, and is expected to cost around 30,000 ...

Cigna calls review for DRTV ad drive

LONDON - Cigna, the US health insurer, is reviewing its media planning and buying in Europe....Europe. The company wants to use a celebrity to endorse the life-insurance product and has invited ... , Cigna's marketing director for Europe. An initial response and presentation is required by 21 May. Cigna has three core businesses in Europe, consisting of Cigna Healthcare, Cigna Life Accident ...

Christian Purser quits LBi for Iris digital planning team

and John Baker, were promoted to directors of digital for Europe and the US respectively. Purser spent ...

M&C Saatchi lands £6m iShares task

of marketing for Europe for iShares, and the consultancy Oystercatchers. M C Saatchi will now be responsible ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.