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Asia surpasses Western Europe's adspend

Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...

BSkyB profits up 25% in third quarter

flagged the "successful launch of Europe s first dedicated 3D channel Sky 3D". The broadcaster ...

UK adspend returns to double digit growth

of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...

Carat offers more upbeat forecast on ad spend

that overall growth across western Europe continues to be slower than other markets, impacted by weaker growth ... .4) CANADA -2.2 (-3.6) 3.6 (1.2) 4.5 (2.1) WESTERN EUROPE -11.9 (-11.3) 1.3 (0 ...

WPP returns to growth with 36% profits lift

universal, with WPP s operations in so-called Western Continental Europe, including France, Germany, Italy ... and Central Eastern Europe was grouped together, to result in a slight lift of 0.9% at constant currency ...

ZenithOptimedia increases global ad spend forecast

has upgraded most of its forecasts for Western Europe, despite concerns over Eurozone debt, after ... .3% growth from developed markets (North America, Western Europe and Japan) in 2010, compared to 8.6% growth ... added to the world ad market between 2009 and 2012. Central Eastern Europe suffered more from ...

Global ad spend rises 12.5% in Q1

France, which recorded the biggest ad spend growth in Europe at 11%. Spain, however, continued ...

WPP Group upbeat following revenue rises

growth of more than 7% and well over 5% for the year to date. Continental Europe overall was flat, although Eastern Continental Europe showed revenue growth for the first five months of more than 1%. The group admitted that, in Western Continental Europe, the market remained difficult, with revenue down ...

Aegis revenues rise in first quarter

and Latin America added to this growth. In Europe and North America, Aegis said performance was mixed ...

M&C Saatchi posts 27% dip in profits

the group the impact of the challenging trading market resulted in revenue reductions by 3% across Europe ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.