Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon to leapfrog Germany, according to the latest global forecast from ZenithOptimedia.
An innovative creative offering, with diversity, collaboration and co-creation at its heart, is the best way for agencies to satisfy clients' voracious appetite for compelling brand content
The ad directors from ESPN and Discovery Channel talk about the joys and perils of working across European networks.
Pietro Tramontin has been promoted to the position of DDB Europe's president replacing Michael Bray who stepped down earlier this year.
Marc Bignell, the joint UK managing director of Omnicom's media trading arm, OPera, is moving to a European role at the media group.
LONDON - Nigel Sharrocks, the current chief executive of Aegis Media Northern Europe, has added Southern European activities to his duties following a group restructure.
LONDON - Honda is launching an extended and enhanced version of its award-winning 'Impossible Dream' ad across Europe from tonight (26 April).
LONDON - Telefonica, the Spanish telecoms giant, is reviewing its estimated £100m media planning and buying account for its O2 brand across Europe with a view to consolidating the business.
LONDON - WPP has created a new agency called Blue Hive to exclusively handle its through-the-line Ford of Europe account, and appointed Ogilvy's Tony Grigg as its chief executive.
LONDON - Unilever has retained WPP's Mindshare to handle its £700m media planning and buying business in Western Europe, ending a seven month review process.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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