FMCG goods 'recession-resistant', says Unilever Asia president
29 Nov 2010 | by Magz Osborne
HONG KONG - Unilever's president for Asia, Africa, Central and Eastern Europe, Haresh Manwani, says
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Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
01 Dec 2010 | by Staff
in Europe several months ago. This announcement represents the single largest regional consolidation ...
L'Oréal reviews European digital media
14 Oct 2010 | by Katherine Levy
in Western Europe as it looks to ramp up its digital spend....Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM ... in Europe follows a consolidation of L Or al s US media buying account into Universal McCann after a pitch ...
Leo Burnett lands £50m global Flash
14 Oct 2010 | by Sara Kimberley
Grey previously handled creative duties on Flash, covering the UK, Western Europe and North America. Procter Gamble spent 4.5 million on advertising to support Flash in the year to July 2010, according to The Nielsen Company, but the bulk of the spend supports Flash in Europe and the US. Flash ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
TBWA\London picks up GSK UK digital brief
19 Aug 2010 | by Sara Kimberley
and lozenges. Known as NiQuitin in Europe and other parts of the world, the GSK nicotine replacement product ...
MediaCom and Starcom split £100m GSK media brief
06 Aug 2010 | by Mark Banham and Katherine Levy
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
Work Club selected for PZ Cussons job
05 Aug 2010 | by Anne Cassidy
in Europe, Africa and Asia and its other brands include The Sanctuary, Charles Worthington and Original ...
Johnson & Johnson reviews media roster
29 Jul 2010 | by Ian Darby
The review involves its three roster networks: Carat, which holds the business in Europe; Interpublic's Mediabrands, which handles the US account; and OMD, which has the J J business in parts of Asia. All have been asked to present to J J in the US as it conducts what agency sources describe ...
Global ad spend rises 12.5% in Q1
13 Jul 2010 | by John Reynolds
France, which recorded the biggest ad spend growth in Europe at 11%. Spain, however, continued ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
