UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
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Kitcatt Nohr Alexander Shaw lands Russell Investments
11 Nov 2010 | by Sara Kimberley
to raise awareness of Russell Indexes throughout Europe." ...
Visa marketing head Dee Dutta tipped to leave the company
24 Sep 2010 | by Staff
left, with Rajiv Kapoor, the company's head of products and marketing for Central Europe, Middle East...Details of Dutta's sudden departure were not immediately clear. Dutta joined Visa in August last year to take up the regional role left vacant by Kapoor following his promotion to head of products and marketing for Central Europe, Middle East and Africa. Kapoor relocated from Singapore ...
IG calls £12m media review for Index brand
19 Aug 2010 | by Matt Williams
across Europe, as well as in the US, Australia and Singapore. DDB London oversees the global ...
Kia hit by setback for seven-year warranty ads
11 Aug 2010 | by Jennifer Whitehead
The campaign, created by Innocean Worldwide, centred on the claim that Kia was the only car in Europe that offered a seven-year warranty. The television ads carried text saying it was a "seven-year/100,000-mile warranty" and the radio ad advised listeners to visit the Kia website for more ...
Global ad spend rises 12.5% in Q1
13 Jul 2010 | by John Reynolds
France, which recorded the biggest ad spend growth in Europe at 11%. Spain, however, continued ...
Agencies line up for Deutsche Bank ad task
10 Jun 2010 | by Anne Cassidy
Europe....The investment bank has approached network shops as it looks at new creative ideas to take the brand forward. It is expected that the winning agency will be briefed to roll out an overarching campaign across Europe, but it has not been confirmed whether it will be retained to the Deutsche Bank pan ...
'We are not a place for narrow-minded people'
21 May 2010 | by John Tylee
and led by Toby Hoare, the JWT Europe chief executive. The strategy goes well beyond a simple "trust us ...
Cigna calls review for DRTV ad drive
13 May 2010 | by Anne Cassidy
LONDON - Cigna, the US health insurer, is reviewing its media planning and buying in Europe....Europe. The company wants to use a celebrity to endorse the life-insurance product and has invited ... , Cigna's marketing director for Europe. An initial response and presentation is required by 21 May. Cigna has three core businesses in Europe, consisting of Cigna Healthcare, Cigna Life Accident ...
Visa takes running man to World Cup
16 Feb 2010 | by Alex Brownsell
LONDON - Visa Europe is launching an above-the-line campaign to promote its sponsorship...and sprints continuously from his house, down the high street and across Europe and Africa, to reach South ... Dima, head of marketing at Visa Europe, said: "This latest campaign is a fun and impactful way to drive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
