WKD social media campaign to follow rogue employee
12 Oct 2010 | by Sara Kimberley
, to travel vouchers to help track Wayne down in Europe. At the end of the campaign, Wayne will give ...
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Fiskars gardening tools shortlists three agencies for £1m media account
10 Dec 2010 | by Katherine Levy
in the UK market as Fiskars products, a brand which is more dominant in Western Europe. The company ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...
Dyson prepares to hand £5m media to PHD
19 Aug 2010 | by Mark Banham
Mindshare, MPG Media Contacts and the incumbent, Walker Media, have been removed from the process, leaving Dyson in negotiations with PHD. Dyson is holding a separate media pitch for the rest of Europe with a decision still pending. Mindshare is the incumbent on this account. The company does not have a ...
Sony kicks off pitch for TV brief
12 Aug 2010 | by Anne Cassidy
is not believed to directly affect Sony s relationship with Anomaly, the brand s advertising agency in Europe. Sony Europe handed its 50m creative account to the agency in December 2009, after a two-way pitch ... . Ben Moore, Sony Europe s vice-president of communications, said: "We are extremely happy with the work ...
Maxus and Carat to share Alberto Culver's £150m global media
27 Jul 2010 | by Katherine Levy
spend, with the majority of the remaining 50m earmarked for Europe, and approximately 15m ... US products, as well as the Nexxus haircare brand. In Europe, the advertiser owns products including ...
Zip appoints WFCA for marketing drive
14 Jul 2010 | by Joe Thomas
number of countries throughout Europe and North America. In the past, Zip has worked with Haygarth ...
Anchor to highlight its 125-year heritage in latest TV ad
19 Apr 2010 | by Anne Cassidy
. Arla Foods called a review of its media planning and buying across Europe earlier this month, inviting ...
Anomaly unveils debut campaign for Sony
15 Apr 2010 | by Kate Nettleton
LONDON - Anomaly has unveiled its first work for Sony Europe since it won the £50 million account
Agencies line up for £100m SCA global media account
15 Apr 2010 | by Ian Darby
The media review is being run out of Europe, SCA's major region, and includes the 12 million UK business. It is also likely to embrace SCA's media in the US, Latin America and Asia. Carat ... and personal care division in Europe, it is aimed at trimming a roster of 40-plus local agencies that handle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
