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Opel appoint Scholz & Friends for Euro ads

campaigns. Carat currently handles Opel s media planning and buying across Europe. The agency retained ...

General Motors appoints G2 to Chevrolet European role

. It is now choosing a winner from a shortlist of six. Major upcoming launches for Chevrolet in Europe ... are delighted to work with G2 on building awareness in Europe for what is a surprising and compelling new range ...

Nissan secures 16-page product placement manga in Monocle

across Europe from January 2011 after its launch in the US and Japan by the end of this year. Monocle ...

Renault launches next wave of ads for Megane

: "This is the latest stage of a truly ground-breaking campaign for Megane, one of Europe s best selling ...

UK adspend returns to double digit growth

of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double ...

Agencies line up for Maserati CRM business

relationship across Europe. Maxus handles its UK planning and buying account. Maserati was unavailable ...

GM's Chevy marque calls Euro ad review

used StrawberryFrog in Amsterdam to handle its creative work in Europe. In 2007, the agency ...

Murray quits DHM to launch Team Volvo in Amsterdam

as the 30-strong Amsterdam-based hub for Europe. Income from Team Volvo will be paid back to the three Volvo ... establishing itself as the creative centre of Europe." ...

Kia hit by setback for seven-year warranty ads

The campaign, created by Innocean Worldwide, centred on the claim that Kia was the only car in Europe that offered a seven-year warranty. The television ads carried text saying it was a "seven-year/100,000-mile warranty" and the radio ad advised listeners to visit the Kia website for more ...

DM agencies line up for European Avis brief

programme across Europe.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.